VISITOR HIGHLIGHTS, TRAVEL PATTERNS AND TOURISM IMPACTS.
STATISTICS FOR THE KOOTENAY ROCKIES REGION, BRITISH COLUMBIA AND CANADA.
This page also offers regional survey results, historic forecasts, sector analysis, Government of BC, Destination BC and Destination Canada research links and more.
STR OCCUPANCY REPORT
The STR Occupancy Report offers monthly occupancy insights for the region. It was created to help tourism industry understand their monthly domestic visitors. By combining the weekly STR report and Environics’ VisitorView data, industry has up to date insights for their destination and can plan strategically how and what visitors to attract. This report focuses on visitor analysis to British Columbia.
Measuring Occupancy Patterns for Kootenay Rockies
January 2025
2024 STR Destination Report for Kootenay Rockies
2023 STR Destination Report for Kootenay Rockies
Measuring Occupancy Patterns for BC
January 2025
2024 STR Destination Report for British Columbia
MEASURING VISITOR HIGHLIGHTS
Baseline visitor analysis will help industry understand who is visiting the region and BC so they can plan strategically how and what visitors to attract. VisitorView Canada provides insights the tourism industry needs to understand, market and grow their business with Canadian travellers.
2024 Monthly Visitor Highlights – KR – Jan-May update
2024 Monthly Visitor Highlights – BC – Jan-May update
International Yearly Visitor Highlights – KR – Jan – April 2024
International Yearly Visitor Highlights – BC – Jan – April 2024
2023 Monthly Visitor Highlights – KR – Jan-Dec update
2023 Monthly Visitor Highlights – BC – Jan-Dec update
International Yearly Visitor Highlights – KR – Dec 2023
International Yearly Visitor Highlights – BC – Dec 2023
2023 Year in Review for KR – Canada, US & International
2023 Year in Review for BC – Canada, US & International
2022 Year in Review – Canada, BC, AB
2021 Year in Review – BC, AB & Canada
2020 Visitor Insights – BC, AB & Canada
Destination Canada Research
Destination Canada produces regular data, market intelligence and industry analysis to help businesses market to international travellers and grow Canada’s tourism industry.
Destination Canada.com
Destination Canada News
The Canadian Tourism Data Collective has released the Traveller Segmentation Program, which provides Canada’s tourism industry with visitor insights, behaviours and preferences.
Traveller Segmentation Program
Visitor Intelligence Platform for Kootenay Rockies:
2021 / 2022
2020 / 2021
2019 / 2020
2018 / 2019
BC Research & Insights
Destination BC conducts research on various aspects of the tourism industry. This research provides industry partners with data and insights which help to enhance the effectiveness of future marketing and development projects. Research is used by the BC’s tourism industry, various levels of government, media organizations and educational institutions.
Corporate Strategy 2023-2025 – Scaling up for Success
Research & Insights – Overview
Resident Perceptions of Tourism
Tackling Tariffs – Strengthening Global Connections through Tourism
Value of Tourism to BC
AirDNA Destination Report – BC Regions
AirDNA collects short-term vacation rental data from thousands of sources, including Airbnb and Vrbo / HomeAway, to build a comprehensive view of the short-term rental market.
Yearly comparisons:
January – December 2023
December 2021 / December 2022
Jan-Dec 2021 / Jan-November 2022
Jan-Dec 2021 / Jan-October 2022
Monthly Occupancy Insights:
Air DNA Destination Report – Jan to July 2024
Air DNA Destination Report – December 2023
AirDNA Destination Report – November 2023
AirDNA Destination Report – October 2023
AirDNA Destination Report – September 2023
AirDNA Destination Report – August 2023
AirDNA Destination Report – July 2023
AirDNA Destination Report – June 2023
AirDNA Destination Report – May 2023
AirDNA Destination Report – April 2023
AirDNA Destination Report – March 2023
AirDNA Destination Report – Jan 2023
SECTOR ANALYSIS
HIKING & BACKPACKING ENTHUSIAST SECTOR
This Sector Analysis profiles selected demographic and psychographic data with British Columbia as they relate to Destination Canada’s Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles.
Hiking & Backpacking Enthusiast Sector Analysis – Jan 2022
Adventure Sport Enthusiast Sector
This Sector Analysis profiles selected demographic and psychographic data with British Columbia as they relate to Destination Canada’s Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles. Insights to aid in reaching and developing your marketing goals and recovery strategy.
Adventure Sport Enthusiast Sector Analysis – Nov 2021
Cycling Enthusiast Sector
This Sector Analysis profiles selected demographic and psychographic data within British Columbia as they relate to Destination Canada’s Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles.
Cycling Enthusiast Sector Analysis – Sept 2021
Culture & History Enthusiast Sector
This Sector Analysis profiles selected demographic and psychographic data within British Columbia as they relate to Destination Canada’s Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles.
Culture & History Enthusiast Sector Analysis – Dec 2021
Culinary (Food/Wine) Enthusiast Sector
This Sector Analysis profiles demographic and psychographic data with British Columbia as they relate to Destination Canada’s Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles.
Culinary Enthusiast Sector Analysis – Dec 2021
GOVERNMENT OF BC TOURISM DATA
INDIGENOUS TOURISM BC
Explore the BC Government’s extensive collection of tourism summaries, highlights and information resources:
Tourism Data, Room Revenues, Property Counts, Statistics Canada publications.
Accelerating Indigenous Tourism in BC
Top trends, economic impact, visitor statistics, business and employment data and more. Get current industry research, reports, statistics and development strategies on a number of key indicators that can help us nurture the important and unique Indigenous tourism industry.
COMMUNITIES
This report explores the impacts of outdoor recreation for rural communities in British Columbia, namely Fernie, Revelstoke, Burns Lake, Squamish and Tofino. Key insights were developed through athematic analysis of 25 semi-structured interviews with practitioners such as land managers, economic development officers and leaders of outdoor recreation groups, among other roles. The interviews explored economic, community, environmental and equity topics.
Webinar Summary: The Impacts of Outdoor Recreation in Rural BC Communities is an ORCBC interview-based research project that explores local impacts through the lens of five communities with established outdoor recreation sectors. The webinar, hosted by Ximena Diaz Lopez, presents the results which include three key elements of outdoor recreation, impacts on land and community, challenges, barriers, recommendations, key findings and other discussions.
COMMUNITY PROFILES
Community profiles are summaries of community-specific State of the Basin indicator data.
They are available for all municipalities and electoral areas within the Columbia Basin.
Community Climate Profiles
COMMUNITY SPECIFIC REPORTING
Cranbrook –
ChooseCranbrook.ca
Fernie –
Value of Tourism Study (2017)
Golden –
Telus Insights (2020)
Value of Tourism Study (2019)
Economic Impact of Labour Shortages (2019)
VISITOR CENTRE VISITATION
The data in this report comes from Visitor Centre information. It shows the trends in visitation, 2023 over 2024, in regional communities.
Another key feature in this report is the proportion of visitation contributed by each community. Please keep in mind, this data serves as a proxy for visitation and may have some biases, such as the fact that it only accounts for visitors who visit a visitor centre, which may not capture all visitors.
SURVEYS
VISITOR SATISFACTION SURVEY
During the 2022 summer, Kootenay Rockies Tourism conducted a comprehensive research study of visitors in the KR region, to determine overall perceived value and quality of the regional destination.
The study design was a two-phase approach with an initial intercept survey being conducted by personal intercepts at Visitor Centres followed up by an online survey to those who consented.
In addition to the intercepts, a QR code was used and promoted via posters and handouts. The intercept survey was also sent to qualified visitors through the KRT Consumer Newsletter.
A total of 364 surveys took place – 177 on-site intercept, 94 online intercept, 17 accessed from newsletter, 76 completed longer form. Survey intercepts took place in the Castlegar, Cranbrook, Fernie, Radium Hot Springs and Sparwood Visitor Centres.
View the report for many interesting key findings including, the region having a Net Promotor Score of 70.4%.
SEASONAL STAFFING SURVEY
KRT and go2HR conducted this regional survey. The goal of this survey was to gain insights into the labour market needs and composition of the tourism and hospitality workforce during the peak of the 2019 summer season and establish comparison with the 2017 summer season which was when the first seasonal staffing survey took place. This important information will help us identify trends, challenges and opportunities to better provide HR-related support for employers within the region.
Seasonal Staffing Survey Results 2019 Report
Seasonal Staffing Survey Results 2017 Report
Employment Tracker Reports
REGIONAL RESIDENT SENTIMENT SURVEY
KRT in partnership with the Interdisciplinary Research Team at the Applied Research & Innovation Centre of Selkirk College conducted a research project seeking to understand the resident’s level of comfort with visiting local businesses, travelling and welcoming visitors to their community as well as their travel intentions amid the COVID-19 pandemic.
January 2021 SURVEY REPORT
July 2020 SURVEY REPORT
WILDFIRE RECOVERY SURVEY
Economic Impact of 2017 Wildfires on Tourism in the Kootenay Rockies Region.
Wildfire Recovery Final Report 2018