Responsible travel starts with awareness and education.
Destination Management Organizations, tourism businesses and community groups have an important role to play in ensuring our destination can be enjoyed by generations to come. With the unprecedented growth of rural travel and outdoor recreation, now more than ever, it is our collective responsibility to ensure visitors respect the nature, the places and the people and contribute to the stewardship efforts.
During 2021, the Kootenay Rockies Tourism team worked on a series of videos to promote responsible travel and provide education on the context and values of our region in order for visitors to connect meaningfully, be compelled to learn more and be respectful and responsible travellers. The video series is made up of 5 short clips and one highlight video. A social media campaign launched in January 2022 featuring the thematic video clips.
We are pleased to share our highlight video:
VISITOR CODE OF CONDUCT MATERIAL
POSTER and WEB TILES
Kootenay Rockies Tourism has also developed visual information pieces and compiled key messaging to educate residents and visitors on how to behave responsibly while travelling and recreating in the region.
Tourism businesses registered with Kootenay Rockies Tourism can access the infographic piece and digital web tiles to post at their property, on their website and share through their digital channels, at no cost.
Posters are available in an 11″x17″ size to post at tourism business’ properties. Order a free poster at Info@KootenayRockies.com
The Visitor Code of Conduct infographic was developed in an effort to compile and summarize the various aspects of responsible travel that are relevant to our tourism region.
It is based on official sources and provincial, national and international standards and resources through collaboration with lead organizations such as:
BC Adventure Smart,
the Invasive Species Council of BC,
Wild Safe BC, Avalanche Canada,
Leave No Trace Canada,
the BC Wildfire Service ,
the BC Fish and Wildlife Branch,
the BC Forest Safety Council and others.
CONSISTENCY IN MESSAGING IS KEY
A clear and consistent message, displayed through many channels along the visitor journey – from trip planning to in-destination experience to post-trip reminiscing on social media – significantly influence visitor behaviour.
VALUE OF TOURISM
The West Kootenay Destination Development Committee worked with CIPR Com-munication to develop a self-guided tour strategy to build upon projects within their Destination Development Strategy.
The purpose of this strategy is to promote regional travel to the West Kootenay and to educate local government, residents and visitors on the value that tourism brings to the region.
New Denver / Silverton / Slocan Valley
Rossland and Trail
Nelson & Kootenay Lake:
Ainsworth Hot Springs/Balfour
Kootenay Lake East Shore