Responsible travel starts with awareness and education.
Destination Management Organizations, tourism businesses and community groups have an important role to play in ensuring our destination can be enjoyed by generations to come. With the unprecedented growth of rural travel and outdoor recreation, now more than ever, it is our collective responsibility to ensure visitors respect the nature, the places and the people and contribute to the stewardship efforts.
During 2021, the Kootenay Rockies Tourism (KRT) team has been working on a series of videos to promote responsible travel and provide education on the context and values of our region in order for visitors to connect meaningfully, be compelled to learn more and be respectful and responsible travellers. The video series is made up of 5 short clips and one highlight video. A social media campaign will be launched in January 2022 featuring the thematic video clips.
We are pleased to share our highlight video:
Kootenay Rockies Tourism has also developed visual information pieces and compiled key messaging to educate residents and visitors on how to behave responsibly while travelling and recreating in the region. Tourism businesses registered with Kootenay Rockies Tourism can access, download and print the infographic piece to post at their property or share via their website and through their digital channels, at no cost.
Consistency in Messaging is Key
A clear and consistent message, displayed through many channels along the visitor journey – from trip planning to in-destination experience to post-trip reminiscing on social media – can significantly influence visitor behaviour.
Digital Web Tiles available
Tourism businesses, Destination Marketing Organizations and community groups interested in including the Responsible Travel Messaging on on their website may easily choose from the various digital web tiles displayed below.
The Visitor Code of Conduct infographic was developed in an effort to compile and summarize the various aspects of responsible travel that are relevant to our tourism region.
It is based on official sources and provincial, national and international standards and resources through collaboration with lead organizations such as
BC Adventure Smart,
the Invasive Species Council of BC,
Wild Safe BC, Avalanche Canada,
Leave No Trace Canada,
the BC Wildfire Service ,
the BC Fish and Wildlife Branch,
the BC Forest Safety Council and others.
POSTERS ARE FREE
Interested in displaying the Visitor Code of Conduct poster at your business location, a local bulletin board or even at an information kiosk?
Order your FREE printed posters
offered in two formats (18″ x 24″ AND 11″ x 17″). Email: Karen@KootenayRockies.com