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Company Profile

Kootenay Rockies Tourism is one of BC’s five
Regional Destination Management Organizations.

KRTA has operated since 1978 and represents over 800 tourism businesses and operators. This includes resorts, accommodation properties, wellness retreats, golf, ski, adventure, communities, retail, food & beverage, transportation, arts & culture and attractions. The association is a registered non-profit society and has a volunteer policy board of nine Directors. The Board is elected bi-annually prior to the fall Annual General Meeting by the Active Voting Partners.


Kootenay Rockies Tourism works on behalf of tourism stakeholders located in the geographic area of southeastern BC known as the Kootenay Rockies region. 

The region borders Alberta and the U.S. border and includes four national parks (Yoho, Glacier, Mt. Revelstoke, Kootenay) as well as over 75 provincial parks.  The Rocky Mountains rise in parallel with the ranges of the Purcell, Selkirk and Monashee (Columbia Mountains).

Our organization coordinates marketing tactics on behalf of our Tourism Partners, focusing on Touring & Exploring products.  As an RDMO, we work closely and in alignment with the provincial DMO, Destination BC and the Ministry of Tourism, Arts and Culture.

We help deliver on both Destination BC’s corporate strategy and the Ministry’s Strategic Tourism Framework. Some of the pillars of both of these include Destination Development, Travel Trade & Travel Media, Touring & Exploring Marketing and Industry Development. Our Media Relations and Travel Trade specialists attend International Media Marketplace, Travel Media Association of Canada, Rendezvous Canada and Canada’s West Marketplace as part of Team BC.


Kootenay Rockies Tourism, in concert with the British Columbia Regional Tourism Secretariat (BCRTS) and support from the Western Economic Diversification, developed the Tourism Resiliency Network.

The goal of this program is to support tourism businesses in navigating emergency response funding and resources to sustain ongoing viability during the COVID-19 pandemic. The program also includes access to webinars and online resources. An evolution of the program includes peer to peer Ideas Labs meetings.


TOURISM PARTNERS

There is no cost to register with Kootenay Rockies Tourism.
Registration is open to tourism businesses, organizations, communities and consortiums actively operating a business,
facility or service which is a component of a destination vacation package and/or experience.

Click here to register as a Kootenay Rockies Partner.