TRAVEL TRADE PROGRAM
The Kootenay Rockies Travel Trade role includes working as part of an integrated team with Destination BC to plan and execute tactical strategies for the North American and key international markets. Key markets identified by Destination BC are North America, the United Kingdom, Germany and Australia/New Zealand.
Attendance at trade shows allows Kootenay Rockies Tourism to develop relationships with tour operators, wholesalers and receptive tour operators to encourage international and North American tour operators to include export-ready product from all areas of the region into their tour packages.
We encourage operators to include circle tour routes and new products in their itineraries, contributing to increased overnight stays in the region.
Familiarization tours and trade education are coordinated in conjunction with the overall provincial and international trade team tactics and led by Destination BC. A recent Receptive Tour Operator Fam hosted by the Kootenay Rockies & Thompson Okanagan Regions took place – Click to watch video.
Each overseas office delivers a media relations program aiming to maximize editorial coverage and public relations activities. Budgets and activities are approved by the Trade Team at Destination BC in Vancouver.
A key component of the strategy is attending travel trade marketplaces annually to develop relationships with key tour operators, wholesalers and receptive tour operators (RTOs) to update them on product developments, itineraries and new opportunities.
CANADA’S WEST MARKETPLACE
Viewable online; click here.