Kootenay Rockies Tourism

About Us

Kootenay Rockies Tourism Association (KRTA) is one of British Columbia’s five official Regional Destination Management Organizations (RDMO).

KRTA has operated since 1978 and represents over 850 tourism businesses and operators. This includes resorts, accommodation properties, wellness retreats, golf, ski, adventure, communities, retail, food & beverage, transportation, arts & culture and attractions.

The association is a registered non-profit society and has a volunteer policy board of nine directors. The Board terms are staggered and elections occur prior to the fall Annual General Meeting by the Active Voting Partners. READ MORE

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Our organization works on behalf of tourism businesses located in the geographic area of Southeastern BC known as the Kootenay Rockies region. We work closely and in alignment with the provincial DMO, Destination BC and the Ministry of Tourism, Arts, Culture and Sport.

Latest Newsletter

REGION'S FIRST GHG INVENTORY

MEASURING REGIONAL TOURISM CARBON FOOTPRINT, July Labour Market Update, International Visitor Arrivals, Travel Media Coverage Report, More Research and Insights.

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Stakeholder Spotlight

NEW PACIFIC COASTAL FLIGHTS

Pacific Coastal Airlines announces the launch of new non-stop service between Kelowna and Cranbrook, beginning October 27, 2025, as part of this winter’s schedule.

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Research & Insights

Research provides industry partners with data and insights which help to enhance the effectiveness of future marketing and development projects. Review regional and provincial reporting, travel patterns, tourism impacts and visitor highlights.

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KR In The Media

TRAVELS WITH BAGGAGE

WHY YOU NEED TO VISIT FERNIE ALPINE RESORT this summer by Jody Robbins – I know a not-so-secret spot that checked every box on my summer wish list.