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PROFESSIONAL DEVELOPMENT

WEBINARS, WORKSHOPS & INFO SESSIONS

Take advantage of learning resources and tools to amplify your marketing efforts, enrich your visitor experiences and generate tangible business results.


VIRTUAL LEARNING


September 21 – Get Started with Email Marketing

September 22 – Selling and Growing Your Business on Amazon

Destination BC has partnered with Small Business BC to offer free access for tourism business stakeholders to online education supporting COVID-19 recovery. To access the webinars free of charge, register online using coupon code DBC3034.

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GREENSTEP – SUSTAINABLE TOURISM

September 21

Introduction to Sustainability for Tourism Businesses – Join GreenStep for this informative webinar to learn how your business and the planet can benefit from assessing your sustainability performance.
This webinar is also being offered on October 5.

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  • Improve your knowledge on sustainability as a topic and build an understanding of the assessment criteria specific to the tourism industry and what is measured within the environmental, social and cultural, and economic aspects of your business.
  • Learn about the benefits of assessing your business on the sustainability criteria.
  • Gain tips on creating an action plan, long-term goal setting, and how to engage your customers and staff in your sustainability journey.
  • Learn why businesses need to take a closer look at their impact and how small actions can make a difference.

BUSINESS STRATEGY INTERNSHIP INFO SESSION

September 22

Funding for Business Strategy or Research Project available.  Have a business strategy or research project in mind? Mitac’s matching funds can help. Talent MATCH is hosting a free info session. Mitacs connects students with organizations to support innovation and research projects. Interns provide expertise on everything from operations to finance, to marketing, to intellectual property, and beyond to help businesses develop and implement innovation. Mitacs funding will support you to bring these students onboard. Funding for projects can be matched to a maximum of $7,500.

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VIRTUAL LEARNING

September 27 – HOW TO REMOVE BARRIERS FOR PEOPLE WITH DISABILITIES

OCTOBER 5 – HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE

OCTOBER 18 – CREATING ENGAGING VIDEO CONTENT USING YOUR PHONE

Destination BC was partnered with Small Business BC to offer free access for tourism business stakeholders to online education supporting COVID-19 recovery. To access the webinars free of charge, register online using coupon code DBC3034.

MORE INFO & REGISTER


eLEARNINGU FREE ACCESS TO 50 LIVE WEBINARS

The British Columbia Regional Tourism Secretariat and eLearning U are offering FREE access to:
50 live webinars, 50 recorded webinars and the new Digital Marketing Certificate Program that includes 35 courses.

September 23 – Google Analytics & Google Search Console Reporting

September 30 – Demystifying Customer Journey Mapping

October 7 – Myths and Marvels of A1-Generated Content in Tourism

October 21 – Tourism Campaign Measurement & Website Analytics

October 28 – Google My Business Power Plays


Destination BC has a new partnership with Small Business BC to support tourism businesses through COVID-19 recovery and mitigate ongoing impacts. Grow Your Skills with Digital Marketing, Enterprise Development, Social Media Marketing, Travel Trade & Media, Applying Insights, Safety & Emergency Preparedness and Accessible Tourism.

CLICK to PERUSE DBC LEARNING CENTRE


ECOBASE CARBON SOFTWARE
& CARBON TRAINING WORKSHOP

One of the main actions in the Kootenay Rockies Tourism Sustainability Action Plan is to help businesses calculate their carbon emissions and offer tools in offsetting and reducing those emissions.  Therefore, we are offering GreenStep’s carbon training program. This program provides participants with the key steps to measuring the carbon footprint of your business and then uncovering the opportunities to both reduce emissions and save money.

KOOTENAY ROCKIES TOURISM IS OFFERING THE ECOBASE CARBON SOFTWARE ANNUAL LICENSE, FREE OF CHARGED (valued at $99 plus tax) FOR THE FIRST 30 TOURISM STAKEHOLDERS WHO REACH OUT TO US.
In order to be eligible for this software, you must review the recording of the Greenstep introduction workshop ‘The Carbon Challenge’.

Learn more about how you can register for the EcoBase Carbon Software and gain access to the workshop recording by emailing Emilie or Rhiannon.

Carbon Workshop #2: Measure, Manage, Report
(Took place April 21, 2021)
This second workshop will comprise of the following:

  • An in-depth demonstration of the EcoBase Software
  • Activity data for common Scope 3 emission sources
  • Reporting, analyzing and reducing your carbon footprint
  • Communicating your results
    In order to participate in the Carbon Workshop Part 2, you must review the recording of the Greenstep introduction workshop ‘The Carbon Challenge’.

B SAFE

B Safe is a new 90-minute online course oriented toward staff in BC’s tourism and hospitality industry. The training aims to provide staff with a strong foundation in COVID-19 health and safety protocols, and to assist them in understanding ever-evolving best practices.

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Please check back again for more upcoming events.