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Indigenous Tourism


Building partnerships that support the Indigenous mission, vision and values contributes to the development of Indigenous tourism opportunities. Working with Indigenous communities and stakeholders, in creative and collaborative ways, secures a position of shared leadership in the accelerating Indigenous tourism industry.


Led by the Tourism Industry Association of British Columbia, the BC Regional Tourism Secretariat, Destination BC and PacifiCan have partnered on a video series to showcase the value of tourism.

Featured here are 3 versions of the
Value of Tourism to Reconciliation

Value of Tourism to Reconciliation (0:37)
Value of Tourism to Reconciliation (1:09)
Value of Tourism to Reconciliation (2:57)

Working Effectively with Indigenous Peoples


This workshop is available for CDMOs, Experience Sector Associations and Visitor Centres. It will be presented in a customized format and is designed to build awareness of Indigenous peoples and support your organization with building relationships with Indigenous communities and businesses in BC.

Twelve ways to better choose words when writing about Indigenous Peoples

ITBC’s Guide for Working with Indigenous Communities

Language is one of the many ways that has been used to oppress Indigenous Peoples. By being aware of the ways in which implied colonialism lives in language, you can re-frame the narrative and de-colonize your works.

Link here for a guide (PDF) to help writers make better choices and to equip them with a basic understanding on how not to repeat historically inaccurate terms, break Indigenous Protocols or use offensive language.

The PDF includes 12 items with detailed explanations; here’s the first 3:

1. Avoid using the past tense when you write about Indigenous Peoples.
2. Do not use language which props up the colonial idea that Indigenous Peoples are incapable of taking care of things themselves.
3. Do not use the possessive when talking about the Indigenous Peoples
who live in a country.

Many non-Indigenous tourism and media organizations look to develop respectful partnerships with Indigenous communities.

Indigenous Tourism BC has compiled an information toolkit to help individuals understand and build relationships with the First Peoples of British Columbia.

It is important to note that each Indigenous Nation and Community differ in their approach to partnership. The document was developed to the best of Indigenous Tourism BC’s knowledge to respond to common themes and questions received from partners. It is not a substitute for proper communication with Indigenous Nations and Communities.

Elements of Indigenous Style – A Guide for Writing By and About Indigenous Peoples by Gregory Younging – the authority on the topic, published by Brush Education.


The Ktunaxa Nation Council Traditional Knowledge and Language Sector will be launching

Our Land – Our Stories – Our Words magazine in April 2023.

The Traditional Knowledge and Language Sector is expressing a call for all Ktunaxa artists, storytellers, writers and photographers, beaders, painters, performers, poets and Politicians to submit ads, photos and stories. This publication will capture and define Ktunaxa and their relationship to mountain spaces with a particular emphasis placed on the northern portions of the traditional territory and those lands encompassed under the Federal National Park system including Kootenay, Yoho, Glacier, Waterton and Banff National Parks.

This publication will be developed and designed to capture Ktunaxa history, cultural values, oral and traditional history, archaeological evidence of Ktunaxa use and occupancy, archival research, storytelling and art. Submissions will be edited and curated and credited.

FOR MORE INFORMATION: or 250-342-1635


Seed Grants provide seed funding to kickstart small-scale innovation activities that explore and develop capacity, partnerships and promising innovation ideas. This component supports small-scale activities intended to explore and develop innovation projects that address systemic issues in the arts sector. Projects must respond to key strategic areas intended to rebuild a more resilient, sustainable, equitable, accessible, greener, healthier and connected arts sector.

Looking for other innovation opportunities?
Explore all the funding components of the Strategic Innovation Fund.