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Indigenous Tourism


Building partnerships that support the Indigenous mission, vision and values contributes to the development of Indigenous tourism opportunities. Working with Indigenous communities and stakeholders, in creative and collaborative ways, secures a position of shared leadership in the accelerating Indigenous tourism industry.


Led by the Tourism Industry Association of British Columbia, the BC Regional Tourism Secretariat, Destination BC and PacifiCan have partnered on a video series to showcase the value of tourism.

Featured here are 3 versions of the
Value of Tourism to Reconciliation

Value of Tourism to Reconciliation (0:37)
Value of Tourism to Reconciliation (1:09)
Value of Tourism to Reconciliation (2:57)

Indigenous Labour Market Fund

New Relationship Trust – Empowering First Nations in British Columbia
Every job sector in every region of BC has baseline employment trends, labour market conditions and opportunities, social, environmental and economic trends as they relate to Indigenous participation. The Indigenous Labour Market Fund will support Indigenous communities in building capacity in gathering foundational data used to identify gaps, opportunities and strategies for future employment training, recruitment, placements, retention and long-term employment to increase the participation of Indigenous peoples in sectors relevant to each Indigenous community or region.




Open until filled.

Through collaborative consultation with tourism partners and in an effort to support industry with evolving community-based needs, Destination BC is offering this workshop in partnership with Indigenous Corporate Training Inc.

Customized for Regional and Community Destination Mgmt or Marketing Organizations, Experience sector associations, Visitor Centres and tourism businesses, this live virtual training is designed to build awareness of Indigenous peoples and support your organization with building relationships with Indigenous communities and businesses in BC.

Indigenous Tourism BC (ITBC) is looking for highly motivated individuals to join their team. The Regional Indigenous Tourism Specialist is responsible for the effective path-finding, development and delivery of activities as outlined in the annual ITBC Action Plan and Capacity Building and Resilience Project.

The specialist will support implementation of the ITBC capacity building project. The specialist collaborates and works with Indigenous entrepreneurs and communities and supports local and regional tourism partners to grow and enhance Indigenous tourism.

12 ways to better choose words when writing about Indigenous Peoples

ITBC’s Guide for Working with Indigenous Communities

Language is one of the many ways that has been used to oppress Indigenous Peoples. By being aware of the ways in which implied colonialism lives in language, you can re-frame the narrative and de-colonize your works.

Link here for a guide (PDF) to help writers make better choices and to equip them with a basic understanding on how not to repeat historically inaccurate terms, break Indigenous Protocols or use offensive language.

The PDF includes 12 items with detailed explanations.

Many non-Indigenous tourism and media organizations look to develop respectful partnerships with Indigenous communities.  Indigenous Tourism BC has compiled an information toolkit to help individuals understand and build relationships with the First Peoples of British Columbia.

It is important to note that each Indigenous Nation and Community differ in their approach to partnership. The document was developed to the best of Indigenous Tourism BC’s knowledge to respond to common themes and questions received from partners. It is not a substitute for proper communication with Indigenous Nations and Communities.

Elements of Indigenous Style – A Guide for Writing By and About Indigenous Peoples by Gregory Younging – the authority on the topic, published by Brush Education.


Seed Grants provide seed funding to kickstart small-scale innovation activities that explore and develop capacity, partnerships and promising innovation ideas. This component supports small-scale activities intended to explore and develop innovation projects that address systemic issues in the arts sector. Projects must respond to key strategic areas intended to rebuild a more resilient, sustainable, equitable, accessible, greener, healthier and connected arts sector.

Looking for other innovation opportunities?
Explore all the funding components of the Strategic Innovation Fund.