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Indigenous Tourism


Building partnerships that support the Indigenous mission, vision and values contributes to the development of Indigenous tourism opportunities. Working with Indigenous communities and stakeholders, in creative and collaborative ways, secures a position of shared leadership in the accelerating Indigenous tourism industry.


Led by the Tourism Industry Association of British Columbia, the BC Regional Tourism Secretariat, Destination BC and PacifiCan have partnered on a video series to showcase the value of tourism.

Featured here are 3 versions of the
Value of Tourism to Reconciliation

12 ways to better choose words when writing about Indigenous Peoples

Language is one of the many ways that has been used to oppress Indigenous Peoples. By being aware of the ways in which implied colonialism lives in language, you can re-frame the narrative and de-colonize your works.

Link here for a guide (PDF) to help writers make better choices and to equip them with a basic understanding on ho not to repeat historically inaccurate terms, break Indigenous Protocols or use offensive language. The PDF includes full details on these 12 items:

1. Avoid using the past tense when you write about Indigenous Peoples.
2. Do not use language which props up the colonial idea that Indigenous Peoples are incapable of taking care of things themselves.
3. Do not use the possessive when talking about the Indigenous Peoples who live in a country.
4. Do not whitewash Indigenous Peoples out of history.
5. Think abut Indigenous Knowledge as holding its own copyright.
6. Be prepared for consultation to take time.
7. Collaborate and seek permission when writing about Traditional Knowledge.
8. Do not repeat inaccurate and offensive material.
9. Always choose Indigenous Style over Canadian Press style.
10. Respect Elders.
11. Recognize and respect distinct and diverse Indigenous Peoples.
12. Understand Indigenous cultures do not need to be static to be authentic.

Above displays the book cover Elements of Indigenous Style – A Guide for Writing By and About Indigenous Peoples, by Gregory Younging – the authority on the topic, published by Brush Education.


I AM Ktunaxa is part of the Ktunaxa Regional Branding Initiative (KRBI) to tell the Ktunaxa Story. In collaboration with Kootenay Rockies Tourism, I AM Ktunaxa is a continuation of Kyle Hamilton’s portrait project, I AM Fernie and now is your opportunity to tell your story about what it means to be Ktunaxa. The project will consist of a professional portrait and documentation of your story.

June 4 & 5, 2022
Ktunxa Nation Council Building Gymnasium
220 Cranbrook Street North
Cranbrook, BC

There is no cost to participate. The first 25 people to respond will receive a travel stipend, courtesy of the Kootenay Adaptive Business Development Agency. If you’d like to participate, please contact Janice Alpine at


The Ktunaxa Nation Council Traditional Knowledge and Language Sector will be launching

Our Land – Our Stories – Our Words magazine in April 2023.

The Traditional Knowledge and Language Sector is expressing a call for all Ktunaxa artists, storytellers, writers and photographers, beaders, painters, performers, poets and Politicians to submit ads, photos and stories. This publication will capture and define Ktunaxa and their relationship to mountain spaces with a particular emphasis placed on the northern portions of the traditional territory and those lands encompassed under the Federal National Park system including Kootenay, Yoho, Glacier, Waterton and Banff National Parks.

This publication will be developed and designed to capture Ktunaxa history, cultural values, oral and traditional history, archaeological evidence of Ktunaxa use and occupancy, archival research, storytelling and art. Submissions will be edited and curated and credited.

FOR MORE INFORMATION: or 250-342-1635

Program Aims to ‘Spark’ New Indigenous Tourism Ideas

Indigenous Tourism BC (ITBC), Destination BC (DBC) and the Tourism Innovation Lab have partnered to launch the Indigenous Tourism BC ‘Spark’ Program. The initiative will spark new Indigenous tourism ideas and experiences which authentically represent, celebrate and promote Indigenous cultures, heritage, language, cuisine and communities in British Columbia.

The program works by matching selected applicants with a tourism mentor, providing a $5,000 seed grant as well as additional partner support to help develop new tourism experiences.

Applications were encouraged from Indigenous entrepreneurs, small businesses and non-profit organizations in BC.  Following a review process, five finalists are invited to a virtual Pitch Session (on January 25, 2022) where three winners were selected.  The organizers are especially interested in new Indigenous tourism ideas that support and / or offer shoulder season activities in rural areas, opportunities for guided interpretive programs, learning and creating authentic crafts with artists, culinary experiences and ideas that support truth and reconciliation, sustainability and / or address climate change.



Seed Grants provide seed funding to kickstart small-scale innovation activities that explore and develop capacity, partnerships and promising innovation ideas. This component supports small-scale activities intended to explore and develop innovation projects that address systemic issues in the arts sector. Projects must respond to key strategic areas intended to rebuild a more resilient, sustainable, equitable, accessible, greener, healthier and connected arts sector.

Looking for other innovation opportunities?
Explore all the funding components of the Strategic Innovation Fund.