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Destination Development

“Through destination development, we envision BC as a world-class tourism destination which offers remarkable products and experiences that are authentic, driven by visitor demand and exceed expectations.”

Destination Development is the strategic planning and advancement of defined areas to support the evolution of desirable destinations for travellers, with a sole focus on the supply side of tourism, by providing compelling experiences, quality infrastructure and remarkable services to entice repeat visitation.

Destination BC offers destination development planning assistance, in partnership with Indigenous Tourism BC, the Ministry of Tourism, Arts, Culture and Sport, and Regional Destination Marketing Organizations including Kootenay Rockies Tourism, to support the ongoing viability of BC’s tourism sector. Across the province, multiple 10-year destination development strategies were created which informed six regionally specific strategies.

By working together with local, regional and provincial agencies, Indigenous communities, destination marketing organizations (DMOs), industry organizations, community groups and tourism operators, the strategies will guide the long-term growth of tourism experiences and revenues within the province. Through destination development, we envision BC as a world-class tourism destination which offers remarkable products and experiences that are authentic, driven by visitor demand, and exceed expectations.


Kootenay Rockies Destination Development Strategy

The Kootenay Rockies Destination Development Strategy was developed to enhance the competitiveness of the Kootenay Rockies region over the next 10 years and beyond. It is to be used as a guide for tourism partners as they work collaboratively to grow the regional tourism economy. It is also the key foundation to Kootenay Rockies Tourism’s core strategic leadership areas that include: destination stewardship & sustainability, accessibility & inclusion, Indigenous tourism, emergency management and workforce development.

KR Destination
Development Strategy

KR Destination
Development Strategy
Highlights


In the Kootenay Rockies region, four planning areas were identified as popular corridors for
visitors and therefore constitute the Destination Development Strategic planning areas.
Final strategy documents are available for download.



Further Information

EMILIE CAYER-HUARD
Industry & Destination Development Specialist
Ph: 250-427-4838 Ext. 206