DESTINATION DEVELOPMENT PLANNING
Together with the province’s tourism regions, Indigenous Tourism BC and the Ministry of Tourism, Arts and Culture, Destination British Columbia is working in new ways to develop products and destinations, increase quality of visitor experiences, and ensure a high standard of services and amenities are in place to generate and sustain long-term demand for BC’s tourism industry.
Sets of 10-year destination development strategies across the Province have been created through an iterative planning process. More information about the program can be found here: DestinationBC.ca/Destination-Development-Planning
Kootenay Rockies Destination Development Strategy
The Kootenay Rockies Destination Development Strategy was developed to enhance the competitiveness of the Kootenay Rockies region over the next 10 years and beyond. It is to be used as a guide for tourism partners as they work collaboratively to grow the regional tourism economy.
In the Kootenay Rockies region, 4 planning areas were identified as popular corridors for visitors and therefore constitute the Destination Development Strategic planning areas. Final strategy documents are available for download.
TOURISM WORKFORCE DEVELOPMENT & CAREER AWARENESS
The ‘Love Life. Love Work’ campaign is set to drive web traffic to the Kootenay Rockies regional page on go2HR’s website where students and job seekers will access inspirational videos and stories, job postings, training and education opportunities and other resources such as career profiles, tips, and tools to search and apply for jobs and more. LoveLifeLoveWork.com is the designated campaign Call-to-Action.
Activities include a series of regional career events, paid advertising and social media posts.
Make sure all your vacant positions, seasonal and year-round, are up on the go2HR free online job board.
2019 SEASONAL STAFFING SURVEY
During the period of Sept 23 – Oct 25, 2019, Kootenay Rockies Tourism and go2HR conducted a Seasonal Staffing Survey for the region.
The goal of this survey was to gain insights into the labour market needs and composition of the tourism and hospitality workforce during the peak of the 2019 summer season and establish comparison with the 2017 summer season which was when the first seasonal staffing survey took place. This important information will help us identify trends, challenges and opportunities to better provide HR-related support for employers within the region.
Questions on survey results can be directed to Ginger Brunner, Regional HR Specialist, go2HR
Kootenay Rockies Tourism, following the strategic directions laid out in the 10-year Destination Development Strategy, is developing a sustainability charter in alignment with international standards* and metrics for destination sustainability.
The charter includes a final set of 34 sustainability indicators which will be used to measure various aspects of destination sustainability, such as the economic contribution of tourism, employment, number of protected natural areas, seasonality, cultural preservation, water and energy consumption, waste management and greenhouse gas emissions.
A progress report on the Kootenay Rockies Tourism Sustainability journey, which includes the 34 indicators, can be downloaded here: Kootenay Rockies Sustainability Charter
The Kootenay Rockies tourism region’s sustainability performance depends in large part on the performance of individual regional tourism businesses and organizations. In order to assess where our tourism destination is at today and set clear goals for the future, we need your support to gather the information required to establish our collective sustainability baseline. The business survey can be completed here by November 9th, 2020:
*Global Sustainable Tourism Council (GSTC) Criteria and Suggested Performance Indicators for Destinations , the UN World Tourism Organization ( UNWTO) Indicators of Sustainable Development for Tourism Destinations , the Canadian Indicator Framework (CIF) for Agenda 2030 and BC Ministry of Tourism, Arts and Culture Sustainability Indicators