Free Data Tool for Accommodation Operators
The BC Regional Tourism Secretariat (BCRTS), including Kootenay Rockies Tourism, and the BC Hotel Association (BCHA)
have teamed up with Smith Travel Research (STR) to help accommodation operators get access to hotel benchmarking information to make more informed business decisions.
- Accessing hotel benchmarking information will help you make more informed decisions.
- The more hotels participate, the more accurate the average occupancy rates, average daily rate (ADR) and revenue per available room (RevPAR) stats are for the whole industry across the region, province and country.
- Learn how your hotel is performing compared to others in your geographic market and compared to your class of hotel.
- Aggregated market data is invaluable to your local associations when lobbying for tourism-friendly legislation and preparing marketing strategies to promote tourism in your destination.
- It’s FREE!
What is the STR ‘STAR’ Report?
Powered by the world’s largest hotel data sample, STR delivers confidential data on hotel occupancy, ADR and RevPar to participating properties around the world. STR collects rooms available, rooms sold and net room revenue on a monthly, weekly and daily basis from participating hotels, lodges, b&bs – any kind of accommodation. Data is then feed back to all participants in reports to provide an understanding of each property’s performance against a geographical area, as well as class of accommodation.
How it Works
STR collects rooms available, rooms sold and net room revenue on a monthly, weekly and daily basis from participating hotels. Data is then fed back to all participants in reports – and via your own dashboard. All individual hotel data remains confidential and is never released to a third party. Your participation assists not only your property, but also your local market and the entire province.
Participation is fast and easy, taking less than 5 minutes a month.
Watch an Overview of BC’s Hotel Performance
for the first half of 2021, according to STR.
Watch a Demo Video of the FREE Hotel Benchmarking
Dashboard you could start accessing right away.
Benchmarking with the STAR Report Video
Learn More about Benchmarking
with RevPAR and ADR
Who is STR?
STR or Smith Travel Research is the recognized leader in hospitality industry benchmarking around the globe. Founded in 1985, STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Weekly and monthly STR reports that detail accommodation performance across the province are provided to the Regional DMO partners each week by Symphony Tourism Services. The aim of the BCRTS partners, BCHA and STR is to increase hotel participation so that quality and accuracy of data increases for everyone across British Columbia.