TRAVEL MEDIA RELATIONS
The Kootenay Rockies Tourism Media Relations Specialist works as part of an integrated team with Destination BC to plan and execute tactical strategies for effective media coverage from North American media outlets.
Key objectives are to increase unpaid editorial copy on the Kootenay Rockies region in credible, high profile, qualified outlets. To meet this objective, the regional representative attends a number of media events in North America to meet with writers, journalists, photographers and bloggers to pitch story ideas, raise awareness of our unique and diverse products and to deliver consistent and unified messages to the media about the opportunities for visitors in the Kootenay Rockies region. The regional Travel Media Representative also supports Destination BC’s overseas offices with in-market media relations and press trip visits.
Press trips are initiated in two ways, either through the provincial or international media teams of Destination BC or from Kootenay Rockies Tourism internal media department. In both cases the regional representative supports and coordinates the logistics and works with the stakeholders on the press trip itineraries. Budget and tactics are approved and determined by Destination BC.
Travel Media Association of Canada (TMAC)
Go Media Canada – Ottawa, ON
To the Travel Media Website
To the online Image Bank
HEIDI KORVEN, Regional Media Relations Specialist
Ph: 250-427-4838 Ext. 202