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The Kootenay Rockies Tourism Media Relations Specialist works as part of an integrated team with Destination BC to plan and execute tactical strategies for effective media coverage from North American media outlets.

Key objectives are to increase unpaid editorial copy on the Kootenay Rockies region in credible, high profile, qualified outlets. To meet this objective, the regional representative attends a number of media events in North America to meet with writers, journalists, photographers and bloggers to pitch story ideas, raise awareness of our unique and diverse products and to deliver consistent and unified messages to the media about the opportunities for visitors in the Kootenay Rockies region. The regional Travel Media Representative also supports Destination BC’s overseas offices with in-market media relations and press trip visits.

Press trips are initiated in two ways, either through the provincial or international media teams of Destination BC or from Kootenay Rockies Tourism internal media department. In both cases the regional representative supports and coordinates the logistics and works with the stakeholders on the press trip itineraries. Budget and tactics are approved and determined by Destination BC.

Media Marketplaces

International Media Marketplace
(IMM) New York City

January 25-26, 2023

International Media Marketplace (IMM) is the leading single-day event connecting travel journalists with the industry, enabling exhibitors to make top-level journalist contacts and influence the media’s future output. The show attracts 400 primarily US media and 275-300 industry attendees. Destination Canada will be the headline pavilion partner for IMM 2020 and Kootenay Rockies Tourism will have a table within this highlighted section.

Travel Media Association of Canada (TMAC) – Sudbury, ON

June 14-18, 2023

TMAC is a Canadian not-for-profit association serving industry and media travel professionals. They cultivate relationships that result in relevant connections, comprehensive opportunities and successful outcomes.
As an organization, they strive for inclusivity, openness and forward-thinking in the ever changing travel industry environment. Each year, TMAC members gather for an ambitious and wide ranging annual conference to exchange story ideas, explore new destinations and keep up to date on skills, trends and techniques. Most importantly, industry partners are able to showcase their destinations at the Media Marketplace, a scheduled one-on-one networking session that brings together industry and media members.