Media

TRAVEL MEDIA RELATIONS

The Kootenay Rockies Tourism Media Relations Specialist works as part of an integrated team with Destination BC to plan and execute tactical strategies for effective media coverage from North American media outlets.

Key objectives are to increase unpaid editorial copy on the Kootenay Rockies region in credible, high profile, qualified outlets. To meet this objective, the regional representative attends a number of media events in North America to meet with writers, journalists, photographers and bloggers to pitch story ideas, raise awareness of our unique and diverse products and to deliver consistent and unified messages to the media about the opportunities for visitors in the Kootenay Rockies region. The regional Travel Media Representative also supports Destination BC’s overseas offices with in-market media relations and press trip visits.

Press trips are initiated in two ways, either through the provincial or international media teams of Destination BC or from Kootenay Rockies Tourism internal media department. In both cases the regional representative supports and coordinates the logistics and works with the stakeholders on the press trip itineraries. Budget and tactics are approved and determined by Destination BC.

Media Marketplaces

Go Media Canada – Calgary, AB
Sept 30-Oct 4, 2018
GoMedia Marketplace is an annual Canadian media marketplace. This event enables Kootenay Rockies Tourism to meet one-on-one with select Canadian media to discuss the region’s unique tourism attributes that may have story potential.  This show is organized by the Destination Canada and moves around the country from year to year.

Canada Media Marketplace – New York, NY
April TBA, 2019
Kootenay Rockies  Tourism’s Regional Media Relations Specialist attends Canada Media Marketplace annually. Through a series of pre-scheduled appointments with key U.S. journalists and press, we present story ideas, new product information as well as build awareness of our region to the U.S. media.  This show is organized by the Destination Canada and rotates between the east (New York) and west (San Francisco) coasts of the U.S.

To the North American Visiting Journalist Program

To the Travel Media Website

To the online Image Bank