BC 2017 Wildfire Economic Impact Survey

Attention KR Tourism Businesses – Win a $200 VISA Gift Card

We are undertaking steps to better understand the overall economic impacts of the 2017 wildfires to our tourism businesses and our region as a whole.

You may recall that after the wildfires had subsided, we took immediate steps to invigorate tourism marketing efforts throughout the region with fall and shoulder season campaigns. We are currently launching a spring campaign to further enhance marketing efforts to the region.

A further important step is to access the economic impacts of 2017. As you will remember, we had a survey in the field while the fires were ongoing but now we need to do a deeper dive on how we have been impacted. Specifically, this information will not only help us access prior impacts but we will also be better able to understand the current and potential future economic impacts from the 2017 season. Ideally, this will help to inform us and other organizations with a better action plan to best deal with natural disasters going forward.

We can only do this with your help as there is simply no other way to obtain the information that will provide a full analysis for our region. We ask that you please click on the survey link and take 10 minutes to answer the questions. The information you provide will:

  • Accurately reflect the economic impacts of the 2017 wildfires on the tourism industry in the Kootenay Rockies region.
  • Assist in the creation of a legacy plan that will support mitigation measures in future natural disaster situations.
  • Help direct marketing efforts.
  • Provide key information to assist in managing media communications and messaging.
  • Assist in informing government decisions.

It is critical to have enough surveys completed to provide an accurate summary of facts. As a token of our appreciation to you for taking the time, we will be drawing one tourism business name to receive a $200 VISA Gift Card. You must complete the survey to be eligible.

We thank you very much!