Agenda
TOURISM INDUSTRY CONFERENCE
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October 17, 2017 |
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| 12:00PM | REGISTRATION & SILENT AUCTION OPENS Golden Civic Centre/ Silent Auction Open |
| 12:30 – 12:40PM | WELCOME TO GOLDEN Mayor Ron Oszust, Town of Golden @Town-of-Golden |
| 12:40 – 12:50PM | WELCOME & REMARKS from Claire Avison, Assistant Deputy Minister Ministry of Tourism, Arts & Culture
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| 12:50 – 1:00 PM | 40th ANNUAL GENERAL MEETING Meeting to Order – Mike Smith, Board Acting Chair Adoption of Minutes – Mike Smith, Board Acting Chair Financial Report – Douglas McIntosh, Board Secretary & Treasurer Bonnie Castle-Dixon, KRT Finance & HR Membership Report – Kathy Cooper, KRT CEO Announcement of new Board- Mike Smith, Board Acting Chair Adjournment of AGM |
| 1:00 – 2:00 PM | OPENING KEYNOTE Building Scale by Working Together Marsha Walden, President & CEO Destination BC @DestinationBC @HelloBC |
| 2:00 – 2:45 PM | GLOBAL MARKETING & TRAVEL TRADE 101 Stephanie Fielden, Market Manager, Europe & South Pacific Destination BC @DestinationBC @HelloBC A high-level overview of Destination BC’s marketing role, overseas markets, the Global Marketing Partnership Strategy & Travel Trade 101. |
| 2:45 – 3:05 PM | NETWORKING BREAK |
| 3:05 – 3:50 PM | GROWING THE INDUSTRY TOGETHER Kootenay Rockies Tourism The Kootenay Rockies Tourism team will share highlights and updates on the core and discretionary program areas. @KootRocks |
| 3:50 – 4:20PM | ‘WHAT’S YOUR RUSH?’ CAMPAIGN ROUND-UP Jenny Marshall, Partner/Brand Strategies & Jason Daphinee, Creative Director Eclipse 360 @Eclipse360 Eclipse 360 will share insights including the development process of the campaign, from conceptualization to in-market tactic development and results. |
| 4:20 – 4:45 PM | GO2HR & KRT PARTNERSHIP: ADDRESSING YOUR LABOUR CHALLENGES Ginger Brunner, Regional HR Specialist go2HR @go2HR @KootRocks4Life We heard you loud and clear! Join Ginger who will share highlights from the Kootenay Rockies Seasonal Staffing Survey. Learn how the results will inform the upcoming go2HR & KRT partner initiatives focused on addressing this region’s labour challenges. |
| 4:45PM | DAY ONE CONCLUDES
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| 4:45 – 5:45PM | FREE TIME
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| 5:45PM | 1st Shuttle pick-up at the Prestige Hotel
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| 5:55PM | 2nd Shuttle pick-up at the Prestige Hotel
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| 6:00 -7:00PM | RECEPTION & EVENING SOCIAL at Island Restaurant -Hosted by Tourism Golden |
| 7:00 – 10:00PM | DINNER & ENTERTAINMENT At Rockwater Bar & Grill |
| 10:00PM | 1st Shuttle service back to Prestige Hotel
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| 10:45PM | 2nd Shuttle service back to Prestige Hotel
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| 11:30PM | 3rd Shuttle service back to Prestige Hotel
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| MIDNIGHT | Last Shuttle service back to Prestige Hotel
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October 18, 2017 |
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| 7:30 – 8:30 AM
8:00 – 8:20 AM |
BREAKFAST BUFFET -*Must be pre-registered Golden Civic Centre Silent Auction Open BC TOURISM MATTERS |
| 8:30 – 9:15 AM | HOW TO ENGAGE – SOCIAL MEDIA TIPS Catherine Janes -Global Social Media Content Coordinator Destination BC @HelloBC In our quickly changing social media landscape, word-of-mouth referrals and recommendations are the most powerful marketing tools in the travel industry. Catherine will provide an overview of DBC’s social media strategy and highlight how destinations and businesses can align with them. In this session, participants will learn social media best practices, new trends, and tips on leveraging social media channels & tactics for their business. |
| 9:15 – 10:00 AM | DIGITAL MEDIA AND ITS INFLUENCE ON TRAVEL DECISIONS Mike McPhee, Director of Sales and Marketing, Island Lake Resort @mcphoto99 As part of the completion of a Master of Arts in Tourism Management, Mike recently finished a research study on ‘Digital Media and its Influence on Travel Decisions’. He will present his research and findings on this relevant topic. |
| 10:00 – 10:30 AM | NETWORKING BREAK Last call for Silent Auction – closes at 10:30AM |
| 10:35 – 11:30 AM | FLEXING YOUR SOCIAL MUSCLE Jody Robbins Lifestyle Writer, Blogger & Social Media Influencer @Jody_Robbins In a world filled with fake news and bought followers, it can be hard to get your message across. Even more challenging is finding an ambassador who fits your brand and budget. Award-winning travel writer, blogger and influencer, Jody Robbins deep dives into how to gain relevant reach with new media. |
| 11:30 – 12:30 PM | TAG – YOU’RE IT. Why digital tagging is imperative to creating a competitive advantage for British Columbia’s tourism industry. Jacqueline Simpson, Director Global Marketing Channels Melissa Arnott, Digital Marketing Specialist Destination BC @HelloBC Learn how Destination BC is using tagging to gather data to generate consumer insights. These insights give us an understanding of BC’s best customers and what impact our marketing programs are having. Explore what tagging is, why we’re trying to tag the province, the benefit and how to tag your website. |
| 12:30 – 1:30PM | LUNCHEON – * Must be pre-registered |
| 12:45 PM – 1:30 PM | LUNCHEON KEYNOTE THE POWER OF PR – A PROACTIVE APPROACH Andy Brown, Tourism Golden, Communication & Social Media Coordinator Janice ter Borg, Mission Possible Communication Strategies Tourism Golden @TourismGolden Every community has a compelling story to tell, but how do you make sure the right people are hearing about it? Learn how Tourism Golden’s proactive approach has allowed them to reach the markets that matter with stories that resonate, through earned media. |
| 1:30 PM | CONFERENCE ENDS
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Further information:
EMILIE CAYER-HUARD
Email:
Phone: 250-427-4838 EXT. 206