Agenda
TOURISM INDUSTRY CONFERENCE
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October 17, 2017 |
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| NOON | REGISTRATION Golden Civic Centre |
| 12:30 – 12:45 PM | Industry Conference begins with a Welcome to Golden! Mayor Ron Oszust, Town of Golden |
| 12:45 – 1:00 PM | 40th Annual General Meeting Meeting to Order – Mike Smith, Board Acting Chair Adoption of Minutes – Mike Smith, Board Acting Chair Financial Report –Douglas McIntosh, Board Secretary & Treasurer Bonnie Castle-Dixon, KRT Finance & HR Membership Report – Kathy Cooper, KRT CEO Election Results, New Board Announcement – Tyler Beckley, Nominating Committee Chair Adjournment of AGM – Mike Smith, Board Acting Chair |
| 1:00 – 1:30 PM | Kootenay Rockies Tourism: Updates & Highlights Kathy Cooper CEO, Kootenay Rockies Tourism @KootRocks |
| 1:30 – 2:00 PM | ‘What’s Your Rush’ Campaign Round-Up Eclipse Creative Jenny Marshall, Partner/Brand Strategies Jason Daphinee, Creative Director Eclipse Creative will share insights including the development process of the campaign, from conceptualization to in-market tactic development and ultimately the final results. @eclipsecreative |
| 2:00 – 2:30 PM | REFRESHMENT BREAK & NETWORKING Silent Auction open |
| 2:30 – 4:30 PM | Power of Tourism Destination BC Jacqueline Simpson, Director Global Marketing Channels Maria Greene, Director Global Marketing Partnerships @DestinationBC @HelloBC |
| 4:30 – 5:00 PM | Tourism Labour Attraction & Retention go2HR & KRT Ginger Brunner,Regional HR Specialist Emilie Cayer-Huard, KRT Industry & DD Specialist @go2hr @kootrocks4life |
| 6:00 – 11:00 PM | RECEPTION & EVENING SOCIAL Downtown Golden |
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October 18, 2017 |
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| 7:30 – 8:30 AM | Breakfast Golden Civic Centre Silent Auction open |
| 8:30 – 9:00 AM | BC Tourism Matters Walt Judas CEO, Tourism Industry Association of BC @TIABC_CA |
| 9:00 – 10:00 AM | Digital Media and It’s Influence on Travel Decisions Mike McPhee Director of Sales and Marketing, Island Lake Resort @mcphoto99 As part of the completion of a Master of Arts in Tourism Management, Mike recently finished a research study on ‘Digital Media and its Influence on Travel Decisions’. He will present his research and findings on this relevant topic. |
| 10:00 – 10:30 AM | REFRESHMENT BREAK & NETWORKING Last chance for Silent Auction |
| 10:30 AM | SILENT AUCTION CLOSED |
| 10:30 – 11:30 AM | Flexing Your Social Muscle Jody Robbins Lifestyle Writer, Blogger & Social Media Influencer @Jody_Robbins In a world filled with fake news and bought followers, it can be hard to get your message across. Even more challenging is finding an ambassador who fits your brand and budget. Award-winning travel writer, blogger and influencer, Jody Robbins deep dives into how to gain relevant reach with new media. |
| 11:30 AM – 12:30 PM | Website Tagging Workshop Jacqueline Simpson, Director Global Marketing Channels, Destination BC Rich McMullen, Senior Media Strategist, Noise Digital Learn how Destination BC is using tagging to gather data to generate consumer insights. These insights give us an understanding of BC’s best customers and what impact our marketing programs are having. Explore what tagging is, why we’re trying to tag the province, the benefit and how to tag your website. |
| 12:30 PM – 1:45 PM | LUNCHEON & KEYNOTE The Power of PR Andy Brown, Tourism Golden, Communication & Social Media Coordinator Janice ter Borg, Mission Possible Communication Strategies |
| 1:45 PM | Conference Ends
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Further information:
EMILIE CAYER-HUARD
Email:
Phone: 250-427-4838 EXT. 206