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NA Visiting Journalist Program


Regions, Cities and Industry Partners are eligible for
Destination British Columbia’s support through the
North American Visiting Journalist Program.

Destination BC will consider supporting request for media visits which:

  • Promote British Columbia as a travel destination in print, online or broadcast media,
  • represent more than one travel/hospitality industry partner,
  • reflect a confirmed assignment by the journalist and editor,
  • provide unpaid editorial coverage in our key geographic and sector/vertical markets and support our key strategies,
  • represent a publication with a minimum monthly readership of 50,000; higher circulations may be required based on market and demographic (contact Destination BC’s Media Relations department for television / online requirements);
  • provide three weeks advance notice.

In order to qualify for support, the applicant must demonstrate that they are also making an equal investment in the press trip.

Destination BC’s primary means of support will be air or ground transportation. Industry is expected to provide media with accommodations, meals and activities. Any coverage resulting from Destination BC funded projects should be provided to Destination British Columbia’s Media Relations team in a timely manner.

When providing support, Destination BC should be recognized to media, industry partners and key stakeholders as a contributing partner.   This should include name and contact information of a Destination BC travel media representative, Super Natural BC logo, the website and social media accounts. Information on activities, insurance and COVID-19 should also be included.

Please fill the
North America Visiting Journalist Program Request Form
and forward it directly to:

Destination British Columbia
MIKA RYAN, Manager, Travel Media Relations
12th Floor, 510 Burrard Street
Vancouver, BC   V6C 3A8
Ph: 604-953-6730

Any coverage resulting from DBC funded projects should be provided to Destination BC’s Media Relations Team in a timely manner.

Spouse / companion flights are not covered and cannot be booked by Destination BC.

*Please note that any flight changes and change fees once booked by Destination BC is the responsibility of the requesting partner or visiting journalist.