KOOTENAY ROCKIES MARKETING ROADSHOW 2013
Planned for this fall, Kootenay Rockies Tourism staff will visit communities throughout the region to meet with tourism businesses and community representatives.
The objective of the Marketing Roadshows is to inform tourism stakeholders on the collaborative marketing initiatives available through Kootenay Rockies Tourism and to uphold a continuous awareness and promotion of the KOOTENAY App. For KRT, the roadshows are a great opportunity to strengthen relationships with Partners, and to listen to their comments and suggestions to better understand their marketing priorities.
The stakeholders that attend the marketing presentations, as well as the ones unable to attend, are invited to complete a survey. The survey collects general information about tourism businesses in the Kootenay Rockies region as well as determine target markets and preferred marketing tools and channels.
In 2012, Kootenay Rockies Tourism also appeared as a delegation before each of the newly elected municipal councils, to present its mandate and the different advertising programs, and also to talk about the state of tourism revenue for the region.
Tourism Partners registered with Kootenay Rockies Tourism will be contacted once the 2013 Roadshow begins its organization process.
WENDY VAN PUYMBROECK
Manager, Partnership Marketing
T 250-427-4838 Ext. 210