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ONLINE REPUTATION MANAGEMENT WORKSHOP

Destination British Columbia has a free workshop available entitled Online Reputation Management. In order to host the workshop, a pre-registration of at least 10 stakeholders is necessary. 

This FREE 3-hour Online Reputation Management workshop is hosted by Destination British Columbia in partnership with Nakusp & District Chamber of Commerce and is open to all tourism operators in the Slocan Valley area.  This workshop covers a very timely topic and is a great opportunity.
 

Date: Oct 29, 2013
Time: 1:00 pm – 4:00 pm
Location: Silverton Memorial Hall
Please note that refreshments will be provided.  

Workshop Outline:

Increasingly, travelers are bypassing traditional sources of trip information and advice and using social networks to consult sources they trust: other travelers and friends. The trend has given rise to a critical new function in tourism: online reputation management, the process of monitoring, reacting to and generating online reviews and content.  

Workshop topics include:

  • Why online reputation management is essential to the tourism industry
  • Creating a virtuous cycle: using customer satisfaction to build loyalty and advocacy, which in turn drives reputation and demand
  • Time-saving tools for listening and analyzing reviews and feedback
  • Best practices for reacting and responding to reviews and feedback
  • Building awareness and shaping reputation by generating reviews and content
  • Examples and success stories from the travel industry in BC and beyond

 To download a copy of the accompanying Online Reputation Management guide, please link to: www.destinationbc.ca/Programs/Guides-and-Workshops/Guides/Tourism-Business-Essentials-Guides.aspx.  

The Advanced Online Reputation Management session occurs at the Kootenay Industry Conference in Rossland,  Oct 30.  

We look forward to seeing you on Oct 29th 2013. 
Pre-registration is required – please RSVP your attendance to Peter Welkerling by e-mail at Welkerling@telus.net by Oct 15th 2013. 
Please note, if you register and do not attend the workshop, you will be charged $20.00 by Nakusp & District Chamber of Commerce.    

Workshop Facilitator’s Bio  
Daniel Edward Craig (http://www.reknown.com/)   In his twenty-year career Daniel Edward Craig has worked for a variety of hotels and tourism entities, in positions ranging from director of sales & marketing to vice president. Under his leadership as general manager, Opus Hotel in Vancouver was voted one of the World’s Best 100 Hotels by readers of Condé Nast Traveler.  

An early adopter of social media, at Opus Daniel launched the first-ever General Manager’s Blog, which attracted a worldwide following for its irreverent insider’s look at managing a hotel.  

Considered a thought leader in social media and online reputation management, Daniel is the featured speaker at TripAdvisor’s Master Class events across North America. Daniel wrote the recent guide for Destination British Columbia’s Tourism Business Essentials series entitled Online Reputation Management. He now delivers workshops to communities across BC.