|
In response to the popularity of the Tourism Business Essentials guide and workshops in Online Reputation Management, Tourism BC will be holding a FREE condensed version of the workshop in online webinar format.
Live Broadcast Date: Tuesday, March 5, 2013.
Live Broadcast Time: 10:00am – 11:00am (Pacific Standard Time). 45-minute presentation plus 15-minute Q+A period.
The session is limited to 100 participants on a first come, first served basis.
Cost: Free, however, participants are required to cover any applicable long-distance charges.
Register online now!
*After registering you will receive a confirmation email containing information about joining the Webinar.
Webinar Outline:
As more travelers turn to review sites and social networks for trip information and advice, Online Reputation Management (ORM) has become a critical function for the tourism industry. ORM is the process of monitoring and engaging on the social web to build awareness, shape impressions and strengthen your business.
In the one-hour webinar, the discussion will include:
1. How travellers use social media to research trips, make decisions and share experiences
2. Managing business listings and content on TripAdvisor, Google+ Local and Yelp
3. Time-saving tools for monitoring reviews and social media commentary
4. Best practices for responding to reviews
5. Using customer feedback to guide decisions
6. Building reviews and advocacy on social networks
Participants can download the free guide here.
|
