TOURISM INDUSTRY DEVELOPMENT
|DESTINATION DEV. PLANNING
Together with the province’s tourism regions, Indigenous Tourism BC and the Ministry of Tourism, Arts and Culture, Destination British Columbia is working in new ways to develop products and destinations, increase quality of visitor experiences, and ensure a high standard of services and amenities are in place to generate and sustain long-term demand for BC’s tourism industry.
The program gathers local, regional, and provincial governments, Indigenous partners, economic development, industry organizations, tourism businesses, communities and other stakeholders for an iterative planning process to identify and discuss opportunities and impediments to development and tourism growth. Sets of 10-year destination development strategies across the Province will be created which will inform the creation of 6 regional strategies as well as a single provincial destination development strategy.
In the Kootenay Rockies region, 4 planning areas were identified as popular corridors for the Destination Development Strategic planning areas.
Hwy 1 Corridor
Hwy 3 Corridor
The Highway #3 Mayors and Chairs Coalition is comprised of local government elected officials from the majority of communities and regional districts located on Highway 3. A subcommittee was struck to explore branding and marketing the Crowsnest Highway #3 corridor. Destination BC agreed to provide planning assistance through the Destination Development Program, along with the tourism regions of Thompson Okanagan Tourism Association and Kootenay Rockies Tourism.
West Kootenay – Revelstoke
Geographically, the Valley extends some 102 KM from the community of Spillimacheen in the north to Canal Flats in the south and includes Areas F and G of the Regional District of East Kootenay.
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Seventy-three (73) participants from tourism businesses in the region have attended Destination BC’s Remarkable Experiences Program. Each have gained incredible insight and obtained a competitive advantage of social sharing and content promotion.
Participants learned the difference between a package (accommodation + activity) and an experience with the “Experience Design” session. Experience Design connects you with the essence of a place and its people (telling your story). It engages visitors in a series of memorable travel activities, revealed over time, that are inherently personal, engage the senses, and make connections on an emotional, physical, spiritual or intellectual level. It responds to a travellers desire to venture beyond the beaten tourist paths, dive deeper into authentic, local culture, connects with people and enriches their lives.
Next, the participants were taught the best practices for “Digital and Social Media Marketing” – and how to effectively share their story by leveraging the power of social media as an essential tool in building awareness and making emotive connections with potential travellers. Activate your advocates on social media. Learn about some of the top social media channels for tourism and the concepts you need to know to get people talking about your business online.
In partnership with the Kootenay Rockies, Destination BC will deliver the Remarkable Experiences Program to regional tourism businesses again. The 2018 fall sessions (October 23-24 and November 13-14) will be held in the Columbia Valley. All tourism businesses from Kimberley/Cranbrook through to Golden are invited to participate. 2019 winter session (January/February 2019) location will be announce in September (please check back).
Cost (previous program) = $450 +GST and includes:
Here’s are our program accolades from past attendees! (Click on the photo/video below.)
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TOURISM CAREER AWARENESS
The ‘Love Life. Love Work’ campaign is set to drive web traffic to the Kootenay Rockies regional page on go2HR’s website where students and job seekers will access inspirational videos and stories, job postings, training and education opportunities and other resources such as career profiles, tips, and tools to search and apply for jobs and more. LoveLifeLoveWork.com is the designated campaign Call-to-Action.
Activities include a series of regional career events, paid advertising and social media posts.
Make sure all your vacant positions, seasonal and year-round, are up on the go2HR free online job board.
In partnership with go2HR, KRT is also assisting employers with tourism labour retention by hosting Seasonal Workforce Exchanges. To inquire about hosting a tourism career event in your community, and for more information, contact:
Thanks again to everyone who participated in the recent Kootenay Rockies Seasonal Tourism Staffing Survey 2017.
Congratulations to the draw prize winners – Isla Coombs, Kicking Horse Mountain Resort and Cindy Panagabko, Mission Hills Golf Development who each won a $100 Visa Gift Card.
Overall, responses cited a lack of affordable housing/staff accommodations as the primary challenges related to both employee recruitment and retention within the region. The survey also found that word of mouth, staff referrals and job boards are the most effective methods of recruiting. When it comes to retaining staff, flexible schedules and training were cited as two of the top 3 methods most effective.
CLICK HERE for the full report and to read more.