TOURISM INDUSTRY DEVELOPMENT
|DESTINATION DEV. PLANNING
We need to remain relevant and compelling in an increasingly competitive global context. We are working collaboratively with Destination BC, all levels of government, businesses, community groups and sectors to address the need for tourism destination development strategies that enhance BC and the Kootenay Rockies (KR) region as a destination of choice.
Kootenay Rockies Planning Areas Status:
a) West Kootenay & Revelstoke:
b) Highway 3 Corridor:
c) Columbia Valley:
For more info, contact:
This new program has been developed to energize British Columbia and make it the most recommended destination in North America. Remarkable Experiences is designed to provide tools to help individual businesses improve their visitor experience and become the best digital marketers they can be. The program enables tourism operators to become experts in areas such as experience design, social media and digital marketing.
Destination BC in partnership with Kootenay Rockies Tourism will be delivering two ‘Remarkable Experiences’ in-region social media training sessions and one-on-one business coaching for this fall and early winter. The next two intakes will emphasize the tourism products available along “Highway #3 Corridor”.
Tourism businesses in the West (Ainsworth, Balfour, Castlegar, Crescent Valley, Kaslo, Lemon Creek, Nakusp, Nelson, New Denver/Silverton, Rossland, Slocan, Slocan Park, Trail, Winlaw and Ymir) are invited to participate in 2017.
While businesses in the East (Boswell/Sanca, Canyon, Cranbrook, Crawford Bay, Creston, Elkford, Fernie, Fort Steele, Jaffary, Kimberley, Kootenay Bay, Riondel, Ta Ta Creek, Wycliffe, Wynndel and Yahk) in the 2018 winter program. Module (in-class) training dates are:
~ Fall: Nov 1-2 (Nelson) – Experience Design
~ Winter: Jan 9-10 (Cranbrook) – Experience Design
Cost = $450 +GST and includes:
There are only 30 seats available in each program – be sure to book online today!
Here’s are our program accolades from attendees from last year! (Click on the photo/video below.)
For more info, contact:
TOURISM CAREER AWARENESS
The ‘Love Life. Love Work’ campaign is set to drive web traffic to the Kootenay Rockies regional page on go2HR’s website where students and job seekers will access inspirational videos and stories, job postings, training and education opportunities and other resources such as career profiles, tips, and tools to search and apply for jobs and more. LoveLifeLoveWork.com is the designated campaign Call-to-Action.
Activities include a series of regional career events, paid advertising and social media posts.
Make sure all your vacant positions, seasonal and year-round, are up on the go2HR free online job board.
In partnership with go2HR, KRT is also assisting employers with tourism labour retention by hosting Seasonal Workforce Exchanges. To inquire about hosting a tourism career event in your community, and for more information, contact:
Thanks again to everyone who participated in the recent Kootenay Rockies Seasonal Tourism Staffing Survey 2017.
Congratulations to the draw prize winners – Isla Coombs, Kicking Horse Mountain Resort and Cindy Panagabko, Mission Hills Golf Development who each won a $100 Visa Gift Card.
Overall, responses cited a lack of affordable housing/staff accommodations as the primary challenges related to both employee recruitment and retention within the region. The survey also found that word of mouth, staff referrals and job boards are the most effective methods of recruiting. When it comes to retaining staff, flexible schedules and training were cited as two of the top 3 methods most effective.
CLICK HERE for the full report and to read more.