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Kootenay Rockies Reporting

Performance Reports

VALUE OF TOURISM

Value of Tourism for the Kootenay Rockies region: Global Tourism Impacts, BC Tourism Impacts and Tourism Improves the Quality of Life for all British Columbians flat sheet in PDF format.


KOOTENAYROCKIES.com

KootenayRockies.com is the official regional consumer website for the Kootenay Rockies Region. It includes an inventory of all tourism product in the southeastern corner of BC.
Click here for: Website Key Performance Indicators, 2015 to 2020


KOOTENAYBROCHURES.ca

KootenayBrochures.ca is a regional microsite. It showcases all print pieces for the Kootenay Rockies on an online bookshelf. All guides, when clicked are viewable from the Issuu.com digital platform which launched July 2013.
Click here for: Website Key Performance Indicators, 2015 to 2019

Lifetime Stats for Issuu.com:

  • 31,744 Reads
  • 311,801 Impressions
  • 46 Followers
  • 39 Likes
  • 109 Shares
  • 255 Link-outs.

KOOT ROCKS (KR) & POWDER HIGHWAY (PH) SOCIAL MEDIA STATISTICS


These statistics are from our COVID-19 related social posts and content created from April 1, 2020 to September 30, 2020, to promote our tourism businesses and community CDMOs in the region.

Kootenay Rockies Tourism completed four social media initiatives that relate to COVID-19 in these three pillars:  Re-Discover, Reassure and Re-Connect. During the first six months, we produced 817 pieces of content which had a total reach of 2,559,560 and total engagements of 106,488.

Re-Discover consisted of one initiative, the RDMO partnership – ‘Roam BC From Home’. With this initiative, we created and re-shared stakeholder content (172 social posts or stories) with a combined total reach of 275,402 and total engagements of 12,486. All promotions shared the #ExploreBCLater hashtag (plus the #RoamBCFromHome hashtag).

Reassure consisted of three intiatives: the Kootenay Rockies blog campaign, Re-shared stakeholder content (or our stakeholder who were open and had a COVID plan posted on their website) and new stories for HelloBC’s Travel AMP stories. The reach and engagement for each initiative is:

– Blog Campaign: 23 Shared; Total Reach 390,014; Total Engagement 35,482

– Re-Shared Stakeholder Content: 407 Shared; Total Reach 917,636; Total Engagement 55,298

– HelloBC’s Travel AMP Stories: 127 Produced; Total Reach 125,346; Total Engagement 15,497 (with 966 direct clicks through to our stakeholder’s website).

When applicable, these initiatives promoted the hashtag #ExploreBCLocal and once we moved into Phase #3 of COVID recovery, #ExploreBC.)

Re-Connect was the Social Paid campaign that promoted ‘stay & play’ experiences in the region (with video social ads for FB & IG stories and boosted posts in FB & IG). Our ads were promoted to residents in BC, excluding residents of the Kootenay Rockies. For this initiative, we produced 48 content pieces. The combined total reach ws 1,228,005 and the total links clicked was 22,466 (with an average cost of $0.17 per click).

Following is a snapshot of statistics for past years, reflecting posts, not social stories shared on FB & IG.
KR/PH (April 2019 to March 2020) – 12,400,429 Impressions / 520,417 Engagements
KR/PH (April 2018 to March 2019) – 13,760,543 Impressions / 667,475 Engagements
KR/PH (April 2017 to March 2018) – 13,192,809 Impressions / 644,327 Engagements
KR/PH (April 2016 to March 2017) – 8,929,7269 Impressions / 400,969 Engagements
KR/PH (April 2015 to March 2016) – 6,150,031 Impressions / 496,466 Engagements
KR/PH (April 2014 to March 2015) – 4,634,320 Impressions / 511,422 Engagements


Further information:

WENDY VAN PUYMBROECK
Mgr, Business Dev & Special Projects
T 250-427-4838 Ext. 210

SHANNON HARRISON
Social Media & Content Marketing
T 250-427-4838 Ext. 207

KAREN COOK
Publications & Website
T 250-427-4838 Ext. 204