KootenayRockies.com is the official regional consumer website for the Kootenay Rockies region. It includes an inventory of all tourism product in the southeastern corner of BC.
KootenayBrochures.ca is a regional microsite. It showcases all print pieces for the region on an online bookshelf. All guides, when clicked, are viewable from the Issuu.com digital platform.
2017/18 Fiscal Koot Rocks Facebook
April 1, 2017 – March 31, 2018: 219,200 Engagements (119.2% increase)
~ 181,400 Reactions; 11,500 Comments; 26,200 Shares
~ 6,018 New Fans; 44,600 Link Clicks; 11,000,000 Impressions
~ 18,800 Average Daily Users Reached
2016/2017 Fiscal Koot Rocks Facebook
April 1, 2016 – March 31, 2017: 99,982 Engagements (20.9% decrease)
~ 80,560 Reactions; 6,709 Comments; 12,713 Shares
~ 7,420 New Fans; 30,220 Link Clicks; 8,464,353 Impressions
~ 13,305 Average Daily Users Reached
2015/2016 Fiscal – Koot Rocks Facebook April 1, 2015 – March 31, 2016: 127,068 Engagements (22.4% increase)
~ 105,074 Reactions; 8,544 Comments; 13,450 Shares
~ 2,907 New Fans; 13,127 Link Clicks; 4,998,138 Impressions
~ 6,030 Average Daily Users Reached
2014/2015 Fiscal – Koot Rocks Facebook April 1, 2014 – March 31, 2015: 103,802 Engagements ~ 84,813 Reactions; 7,969 Comments; 11,020 Shares
~ 1,100 New Fans; 4,699 Link Clicks; 3,808,559 Impressions
~ 3,917 Average Daily Users Reached
KOOT ROCKS FACEBOOK (MONTH TO MONTH)
2018 April – Koot Rocks Facebook
April: 23,600 Engagements (12.9% decrease compared to March 2018; however, a 637.2% increase compared to Apr FB 2017)
~ 20,400 Reactions; 924 Comments; 2,302 Shares
~ 219 New Fans; 752 Link Clicks; 572,600 Impressions
2018 March – Koot Rocks Facebook
March: 27,100 Engagements (3.6% decrease compared to February 2018; however, a 139.5% increase compared to Mar FB 2017)
~ 22,900 Reactions; 1,461 Comments; 2,752 Shares
~ 723 New Fans; 4,055 Link Clicks; 757,000 Impressions
2018 February – Koot Rocks Facebook
February: 28,100 Engagements (31.7% decrease compared to January 2018; however, a 518.4% increase compared to Feb FB 2017)
~ 24,000 Reactions; 1,249 Comments; 2,833 Shares
~ 411 New Fans; 882 Link Clicks; 644,400 Impressions
2018 January – Koot Rocks Facebook
January: 41,126 Engagements (123.3% increase compared to December 2017; and a 629.1% increase compared to Jan FB 2017)
~ 35,464 Reactions; 1,863 Comments; 3,799 Shares
~ 965 New Fans; 3,433 Link Clicks; 1,170,051 Impressions
2017 December – Koot Rocks Facebook
December: 18,417 Engagements (28.0% increase compared to November 2017; and a 185.6% increase compared to Dec FB 2016)
~ 15,915 Reactions; 900 Comments; 1,602 Shares
~ 420 New Fans; 1,732 Link Clicks; 589,676 Impressions
2017 November – Koot Rocks Facebook
November: 14,385 Engagements (41.0% decrease compared to October 2017; however, a 59.5% increase compared to Nov FB 2016)
~ 12,390 Reactions; 950 Comments; 1,495 Shares
~ 210 New Fans; 1,306 Link Clicks; 618,277 Impressions
2017 October – Koot Rocks Facebook
October: 24,383 Engagements (a 16.4% increase compared to September 2017; and a 219.6% increase compared to Oct FB 2016)
~ 20,456 Reactions; 1,218 Comments; 2,597 Shares
~ 617 New Fans; 6,780 Link Clicks; 1,142,227 Impressions
2017 September – Koot Rocks Facebook
September: 20,956 Engagements (a 89.0% increase compared to August 2017; and a 121.3% increase compared to Sep FB 2016)
~ 16,226 Reactions; 857 Comments; 3,873 Shares
~ 502 New Fans; 5,845 Link Clicks; 1,243,595 Impressions
2017 August – Koot Rocks Facebook
August: 11,089 Engagements (a 25.5% increase compared to July 2017; and a 65.1% increase compared to Aug FB 2016)
~ 8,916 Reactions; 725 Comments; 1,448 Shares
~ 347 New Fans; 5,806 Link Clicks; 1,291,031 Impressions
2017 July – Koot Rocks Facebook
July: 8,836 Engagements (a 26.9% decrease compared to June 2017; however, a 17.2% increase compared to July FB 2016)
~ 6,767 Reactions; 518 Comments; 1,551 Shares
~ 465 New Fans; 3,351 Link Clicks; 1,136,633 Impressions
2017 June – Koot Rocks Facebook
June: 12,083 Engagements (a 32.0% increase compared to May 2017; and a 128.9% increase compared to June FB 2016)
~ 9,315 Reactions; 953 Comments; 1,814 Shares
~ 566 New Fans; 4,350 Link Clicks; 930,138 Impressions
2017 May – Koot Rocks Facebook May: 9,152 Engagements (a 185.9% increase compared to April 2017; however, a 18.4% decrease compared to May FB 2016) ~ 7,204 Reactions; 700 Comments; 1,248 Shares
~ 484 Net Fans; 4,630 Link Clicks; 704,999 Impressions
INSTAGRAM (YEARLY)
2017/2018 Fiscal – Koot Rocks Instagram
April 1, 2017 – March 31, 2018: 117,300 Engagements (28.3% increase)
~ 115,900 Likes; 1,480 Comments
~ 4,815 New Followers
2018 April – Koot Rocks Instagram
April: 12,500 Engagements (a 8.8% decrease compared to March 2018; however, a 262.0% increase compared to Apr IG 2017)
~ 12,400 Likes to Posts; 172 Comments
~ 490 New Followers
2018 March – Koot Rocks Instagram
March: 13,600 Engagements (a 22.5% increase compared to February 2018; and a 3.9% increase compared to Mar IG 2017)
~ 13,300 Likes to Posts; 221 Comments
~ 438 New Followers
2018 February – Koot Rocks Instagram
February: 11,300 Engagements (a 6.5% decrease compared to January 2018; however, a 17.2% increase compared to Feb IG 2017)
~ 11,100 Likes to Posts; 136 Comments
~ 572 New Followers
2018 January – Koot Rocks Instagram
January: 12,082 Engagements (a 2.1% increase compared to December 2017; and a 6.7% increase compared to Jan IG 2017)
~ 11,940 Likes to Posts; 142 Comments
~ 521 New Followers
2017 December – Koot Rocks Instagram
December: 11,832 Engagements (a 8.4% decrease compared to November 2017; however, a 5.8% increase compared to Dec IG 2016)
~ 11,832 Likes to Posts; 136 Comments
~ 506 New Followers
2017 November – Koot Rocks Instagram
November: 12,917 Engagements (a 14.6% increase compared to October 2017; and a 25.2% increase compared to Nov IG 2016)
~ 12,917 Likes to Posts; 136 Comments
~ 348 New Followers
2017 October – Koot Rocks Instagram
October: 11,282 Engagements (a 33.5% increase compared to September 2017; and a 23.2% increase compared to Oct IG 2016)
~ 11,189 Likes to Posts; 93 Comments
~ 396 New Followers
2017 September – Koot Rocks Instagram
September: 8,452 Engagements (a 11.0% increase compared to August 2017; and a 3.6% increase compared to Sep IG 2016)
~ 8,353 Likes to Posts; 99 Comments
~ 341 New Followers
2017 August – Koot Rocks Instagram
August: 7,615 Engagements (a 11.0% decrease compared to July 2017; however, a 19.1% increase compared to Aug IG 2016)
~ 7,525 Likes to Post; 90 Comments
~ 295 New Followers
2017 July – Koot Rocks Instagram
July: 8,556 Engagements (a 7.8% decrease compared to June 2017; however, a 31.0% increase compared to Jul IG 2016)
~ 8,431 Likes to Posts; 125 Comments
~ 269 New Followers
2017 June – Koot Rocks Instagram
June: 9,277 Engagements (a 36.7% increase compared to May 2017; and a 110.3% increase compared to Jun IG 2016)
~ 9,172 Likes to Posts; 105 Comments
~ 479 New Followers
2017 May – Koot Rocks Instagram
May: 6,786 Engagements (a 96.5% increase compared to April 2017; and a 584.1% increase compared to May IG 2016)
~ 6,702 Likes to Posts; 84 Comments
~ 360 New Followers
April: 1,319 Engagements (a decrease of 48.0% increase compared to March 2018) ~ 1,172 Reactions; 94 Comments; 53 Shares ~ 6 New Fans; 111 Link Clicks; 71,200 Impressions (Reduced posts/ads/content in April; including 7+ posts to 2 posts weekly)
March: 2,535 Engagements (an increase of 91.8% increase compared to February 2018) ~ 1,311 Reactions; 519 Comments; 705 Shares ~ 156 New Fans; 9,055 Link Clicks; 566,400 Impressions
2018 February – Powder Highway Facebook
February: 1,322 Engagements (a decrease of 8.6% increase compared to January 2018) ~ 1,104 Reactions; 86 Comments; 142 Shares ~ 270 New Fans; 6,683 Link Clicks; 478,700 Impressions
April: 3,565 Engagements (a decrease of 20.5% % compared to March 2018)
~ 3,502 Likes to Posts; 63 Comments
~ 155 New Followers (Reduced posts/ads/content in April; including 7+ posts to 2 posts weekly)
