Value of Tourism Value of Tourism for Kootenay Rockies region, Global Tourism Impacts, BC Tourism Impacts and Tourism Improves the Quality of Life for all British Columbians flat sheet in PDF format.
KootenayRockies.com KootenayRockies.com is the official regional consumer website for the Kootenay Rockies region. It includes an inventory of all tourism product in the southeastern corner of BC. Click here for: Google Analytics Annual Reporting 2016/2017
KootenayBrochures.ca is a regional microsite. It showcases all print pieces for the region on an online bookshelf. All guides, when clicked, are viewable from the Issuu.com digital platform.
2017/18 Fiscal Koot Rocks Facebook April 1, 2017 to March 31, 2018: 219,200 Engagements ~ 119.2% increase compared to the previous fiscal (Increased the number of content posts by 15%, compared the 2016/17 fiscal)
* 181,400 Reactions; 11,500 Comments; 26,200 Shares * 6,018 New Fans; 44,600 Link Clicks; 11,000,000 Impressions * 18,800 Average Daily Users Reached
2016/2017 Fiscal Koot Rocks Facebook April 1, 2016 – March 31, 2017: 99,982 Engagements ~ 21.3% decrease compared to the previous fiscal (Reduced the number of content posts by 39%, compared to 2015/16 fiscal)
* 80,560 Reactions; 6,709 Comments; 12,713 Shares * 7,420 New Fans; 30,220 Link Clicks; 8,464,353 Impressions * 13,305 Average Daily Users Reached
2015/2016 Fiscal – Koot Rocks Facebook April 1, 2015 – March 31, 2016: 127,068 Engagements
~ 22.4% increase compared to the previous fiscal (Same number of content posts as 2014/15 fiscal)
* 105,074 Reactions; 8,544 Comments; 13,450 Shares * 2,907 New Fans; 13,127 Link Clicks; 4,998,138 Impressions * 6,030 Average Daily Users Reached
* 84,813 Reactions; 7,969 Comments; 11,020 Shares * 1,100 New Fans; 4,699 Link Clicks; 3,808,559 Impressions * 3,917 Average Daily Users Reached
KOOT ROCKS FACEBOOK (MONTH TO MONTH)
2019 January – Koot Rocks Facebook January 2019: 12,883 Engagements ~ 23.9% increase compared to December 2018 (Reduced the number of content posts by 7%, compared to December 2018) ~ 68.7% decrease compared to January FB 2018 (Reduced the number of content posts by 52%, compared to January 2018) ~ 629.1% increase comparing January FB 2017 to January FB 2018 (Reduced the number of content posts by 63%, compared to January 2017)
* 10,083 Reactions; 1,139 Comments; 1,661 Shares * 278 New Fans; 2,570 Link Clicks; 693,311 Impressions * 17,585 Average Daily Users Reached
2018 December – Koot Rocks Facebook December 2018: 10,399 Engagements ~ 34.6% decrease compared to November 2018 (Same number of content posts as November 2018) ~ 43.5% decrease compared to December FB 2017 (Reduced the number of content posts by 40%, compared to December 2017) ~ 185.6% increase comparing December FB 2016 to December FB 2017 (Increased the number of content posts by 45%, compared to December 2016)
* 8,435 Reactions; 859 Comments; 1,105 Shares * 224 New Fans; 1,739 Link Clicks; 504,770 Impressions * 12,161 Average Daily Users Reached
2018 November – Koot Rocks Facebook November 2018: 15,904 Engagements ~ 159.3% increase compared to October 2018 (Reduced the number of content posts by 10%, compared to October 2018) ~ 7.2% increase compared to November FB 2017 (Reduced the number of content posts by 45%, compared to November 2017) ~ 59.5% increase comparing November FB 2016 to November FB 2017 (Increased the number of content posts by 47%, compared to November 2016)
* 13,261 Reactions; 964 Comments; 1,679 Shares * 199 New Fans; 1,149 Link Clicks; 437,050 Impressions * 10,861 Average Daily Users Reached
2018 October – Koot Rocks Facebook October 2018: 6,133 Engagements ~ 9.1% decrease compared to September 2018 (Reduced the number of content posts by 9%, compared to September 2018) ~ 74.9% decrease compared to October FB 2017 (Reduced the number of content posts by 48%, compared to October 2017) ~ 219.7% increase comparing October FB 2016 to October FB 2017 (Increased the number of content posts by 47%, compared to October 2016)
* 5,190 Reactions; 307 Comments; 636 Shares * 173 New Fans; 242 Link Clicks; 266,854 Impressions * 6,134 Average Daily Users Reached
2018 September – Koot Rocks Facebook September 2018: 6,745 Engagements ~ 73.2% increase compared to August 2018 (Reduced the number of content posts by 6%, compared to August 2018) ~ 67.8% decrease compared to September FB 2017 (Reduced the number of content posts by 43%, compared to September 2017) ~ 121.3% increase comparing September FB 2016 to September FB 2017 (Increased the number of content posts by 4%, compared to September 2016)
* 5,502 Reactions; 508 Comments; 735 Shares * 215 New Fans; 2,863 Link Clicks; 625,164 Impressions * 13,999 Average Daily Users Reached
2018 August – Koot Rocks Facebook August 2018: 3,895 Engagements ~ 43.3% decrease compared to July 2018 (Reduced the number of content posts by 15%, compared to July 2018) ~ 64.9% decrease compared to August FB 2017 (Reduced the number of content posts by 46%, compared to August 2017) ~ 65.1% increase comparing August FB 2016 to August FB 2017 (Increased the number of content posts by 5%, compared to August 2016)
* 3,030 Reactions; 400 Comments; 465 Shares * 217 New Fans; 5,806 Link Clicks; 382,060 Impressions * 7,627 Average Daily Users Reached
2018 July – Koot Rocks Facebook July 2018 : 6,865 Engagements ~ 25.8% decrease compared on June 2018 (Reduced the number of content posts by 13%, compared to June 2018) ~ 22.3% decrease compared to July FB 2017 (Reduced the number of content posts by 22%, compared to July 2017) ~ 17.2% increase comparing July FB 2016 to July FB 2017 (Decreased the number of content posts by 25%, compared to July 2016)
* 5,494 Reactions; 597 Comments; 774 Shares * 158 New Fans; 2,073 Link Clicks; 536,912 Impressions * 13,667 Average Daily Users Reached
2018 June – Koot Rocks Facebook June 2018 : 9,254 Engagements ~ 9.8% increase compared to May 2018 (Same number of content posts as May 2018) ~ 23.4% decrease compared to June FB 2017 (Reduced the number of content posts by 12%, compared to June 2017) ~ 128.9% increase comparing June FB 2016 to June FB 2017 (Reduced the number of content posts by 20%, compared to June 2016)
* 7,648 Reactions; 698 Comments; 908 Shares * 464 New Fans; 4,498 Link Clicks; 753,513 Impressions * 18,960 Average Daily Users Reached
2018 May – Koot Rocks Facebook May 2018: 8,427 Engagements
~ 64.3% decrease compared to April 2018 (Increased the number of content posts by 35%, compared to April)
~ 7.9% decrease compared to May FB 2017 (Reduced the number of content posts by 6%, compared to May 2017)
~ 18.4% decrease comparing May FB 2016 to May FB 2017 (Reduced the number of content posts by 43%, compared to May 2016)
* 6,852 Reactions; 600 Comments; 975 Shares
* 374 New Fans; 1,296 Link Clicks; 645,830 Impressions
* 15,080 Average Daily Users Reached
2018 April – Koot Rocks Facebook April 2018: 23,600 Engagements ~ 12.9% decrease compared to March 2018 (Increased the number of content posts by 6%, compared to March 2018) ~ 637.2% increase compared to April FB 2017 (Increased the number of content posts by 21%, compared to April 2017)
* 20,400 Reactions; 924 Comments; 2,302 Shares * 219 New Fans; 752 Link Clicks; 572,600 Impressions
2018 March – Koot Rocks Facebook March 2018: 27,100 Engagements ~ 3.6% decrease compared to February 2018 (Reduced the number of content posts by 18%, compared to February 2018) ~ 139.5% increase compared to March FB 2017 (Reduced the number of content posts by 8%, compared to March 2018)
* 22,900 Reactions; 1,461 Comments; 2,752 Shares * 723 New Fans; 4,055 Link Clicks; 757,000 Impressions
2018 February – Koot Rocks Facebook February 2018: 28,100 Engagements ~ 31.7% decrease compared to January 2018 (Reduced the number of content posts by 16%, compared to January 2018) ~ 629.0% increase compared to February FB 2017 (Increased the number of content posts by 63%, compared to February 2017)
* 24,000 Reactions; 1,249 Comments; 2,833 Shares * 411 New Fans; 882 Link Clicks; 644,400 Impressions
KOOT ROCKS INSTAGRAM (YEARLY)
2017/2018 Fiscal – Koot Rocks Instagram April 1, 2017 – March 31, 2018: 117,300 Engagements ~ 28.3% increase compared to previous fiscal (Reduced the number of content posts by 25%, compared to the 2016/17 fiscal)
* 115,900 Reactions (Likes to Posts); 1,480 Comments * 4,815 New Followers; 340,300 Impressions * 547 Average Daily Reach per Profile
* 87,112 Reactions (Likes to Posts); 4,332 Comments * 5,233 New Followers; n/a Impressions
KOOT ROCKS INSTAGRAM (MONTH TO MONTH)
2019 January – Koot Rocks Instagram January 2019: 16,411 Engagements ~ 17.1% increase compared to December 2018 (Same number of content posts as December 2018) ~ 35.8% increase compared to January 2018 (Increased the number of content posts by 9%, compared to January 2018) ~ 6.7% increase comparing January IG 2017 to January IG 2018 (Reduced the number of content posts by 31%. compared to January 2017)
* 16,289 Reactions (Likes to Posts); 122 Comments * 232 New Followers; 299,959 Impressions * 7,254 Average Daily Reach per Profile
2018 December – Koot Rocks Instagram December 2018: 14,012 Engagements ~ 21.7% increase compared to November 2018 (Same number of content posts as November 2018) ~ 17.1% increase compared to December IG 2017 (Increased the number of content posts by 26%, compared to December 2017) ~ 5.8% increase comparing December IG 2016 to December IG 2017 (Reduced the number of content post by 39%, compared to December 2016)
* 13,879 Reactions (Likes to Posts); 133 Comments * 178 New Followers; 227,903 Impressions * 5,189 Average Daily Reach per Profile
2018 November – Koot Rocks Instagram November 2018: 11,515 Engagements ~ 9.9% decrease compared to October 2018 (Reduced the number of content posts by 14%, compared to October 2018) ~ 11.8% decrease compared to November IG 2017 (Increased the number of content posts by 9%, compared to November 2017) ~ 25.2% increase comparing November IG 2016 to November IG 2017 (Reduced the number of content posts by 27%, compared to November 2016)
* 11,435 Reactions (Likes to Posts); 80 Comments * 182 New Followers; 187,750 Impressions * 4,249 Average Daily Reach per Profile
2018 October – Koot Rocks Instagram October 2018: 12,783 Engagements ~ 17.8% decrease compared to September 2018 (Reduced the number of content posts by 16%, compared to September 2018) ~ 13.3% increase compared to October IG 2017 (Increased the number of content posts by 22%, compared to October 2017) ~ 23.2% increase comparing October IG 2016 to October IG 2017 (Reduced the number of content posts by 23%, compared to October 2016)
* 12,584 Reactions (Likes to Posts); 199 Comments * 308 New Followers; 201,658 Impressions * 3,889 Average Daily Reach per Profile
2018 September – Koot Rocks Instagram September 2018: 15,549 Engagements ~ 17.1% increase compared to August 2018 (Reduced the number of content posts by 10%, compared to August) ~ 84.0% increase compared to September IG 2017 (Increased the number of content posts by 12%, compared to September 2017) ~ 3.6% increase comparing September IG 2016 to September IG 2017 (Reduced the number of content post by 35%, compared to September 2016)
* 15,381 Reactions (Likes to Posts); 168 Comments * 169 New Followers; 229,133 Impressions * 4,369 Average Daily Reach per Profile
2018 August – Koot Rocks Instagram August 2018: 13,210 Engagements ~ 17.4% decrease compared to July 2018 (Reduced the number of content posts by 13%, compared to July 2018) ~ 73.5% increase compared to August IG 2017 (Increased the number of content posts by 30%, compared to August 2017) ~ 19.1% increase comparing August IG 2016 to August IG 2017 (Reduced the number of content posts by 23%, compared to August 2016)
* 13,073 Reactions (Likes to Posts); 137 Comments * 199 New Followers; 184,069 Impressions * 3,641 Average Daily Reach per Profile
2018 July – Koot Rocks Instagram July 2018: 15,990 Engagements ~ 2.5% decrease compared to June 2018 (Same number of content posts as June 2018) ~ 86.9% increase compared to July IG 2017 (Increased the number of content posts by 23%, compared to July 2017) ~ 31.0% increase comparing July IG 2016 to July IG 2017 (Reduced the number of content posts by 18%, compared to July 2016)
* 15,814 Reactions (Likes to Posts); 176 Comments * 244 New Followers; 220,655 Impressions * 4,069 Average Daily Reach per Profile
2018 June – Koot Rocks Instagram June 2018: 16,400 Engagements ~ 9.6% increase compared to May 2018 (Same number of content posts as May 2018) ~ 76.8% increase compared to June IG 2017 (Increased the number of content posts by 15%, compared to June 2017) ~ 110.3% increase comparing June IG 2016 to June IG 2017 (Same number of content posts as June 2016)
* 16,153 Reactions (Likes to Posts); 247 Comments * 455 New Followers; 243,476 Impressions * 4,591 Average Daily Reach per Profile
2018 May – Koot Rocks Instagram May 2018: 14,963 Engagements ~ 19.7% increase compared to April 2018 (Increased the number of content posts by 35%, compared to April 2018) ~ 120.5% increase compared to May IG 2017 (Increased the number of content posts by 41%, compared to May 2017) ~ 584.1% increase comparing May IG 2016 to May IG 2017 (Increased the number of content posts by 16%, compared to May 2016)
* 14,794 Reactions (Likes to Posts); 169 Comments * 314 New Followers; 227,264 Impressions * 4,100 Average Daily Reach per Profile
2018 April – Koot Rocks Instagram April 2018: 12,500 Engagements ~ 8.1% decrease compared to March 2018 (Reduced the number of content posts by 36%, compared to April 2018) ~ 262.0% increase compared to April IG 2017 (Increased the number of content posts by 130%, compared to April 2017)
* 12,400 Reactions (Likes to Posts); 172 Comments * 490 New Followers
2018 March – Koot Rocks Instagram March 2018: 13,600 Engagements ~ 20.4% increase compared to February 2018 (Increased the number of content posts by 71%, compared to February 2018) ~ 3.9% increase compared to March IG 2017 (Reduced the number of content posts by 16%, compared to March 2017)
* 13,300 Reactions (Likes to Posts); 221 Comments * 438 New Followers
2018 February – Koot Rocks Instagram February: 11,300 Engagements ~ 6.5% decrease compared to January 2018 (Same number of content posts as January 2018) ~ 17.2% increase compared to February IG 2017 (Reduced the number of content posts by 22%, compared to February 2017)
* 11,100 Reactions (Likes to Posts); 136 Comments * 572 New Followers
POWDER HIGHWAY FACEBOOK (MONTH TO MONTH)
2019 January – Powder Highway Facebook January 2019: 2,743 Engagements ~ 32.9% increase compared to December 2018 (Reduced the number of content posts by 14%, compared to December 2018) ~ 89.6% increase compared to January FB 2018 (Reduced the number of content posts by 34%, compared to January 2018)
* 2,425 Reactions; 117 Comments; 201 Shares * 199 New Fans; 2,365 Link Clicks; 600,303 Impressions * 16,816 Average Daily Users Reached
2018 December – Powder Highway Facebook December 2018: 2,064 Engagements ~ 30.4% decrease compared to November 2018 (Same number of content posts as November 2018) ~ 238.9% increase compared to December FB 2017 (Reduced the number of content posts by 19%, compared to December 2017)
* 1,746 Reactions; 192 Comments; 126 Shares * 138 New Fans; 1,318 Link Clicks; 388,267 Impressions * 11,004 Average Daily Users Reached
2018 November – Powder Highway Facebook November 2018: 2,965 Engagements
~ 105.2% increase compared to October 2018 (Increased the number of content posts by 17%, compared to October 2018)
* 2,598 Reactions; 140 Comments; 227 Shares
* 199 New Fans; 1,341 Link Clicks; 314,265 Impressions
* 9,034 Average Daily Users Reached
2018 October – Powder Highway Facebook October 2018: 1,445 Engagements
~ 64.8% increase compared to September 2018 (Increased the number of content posts by 71%, compared to September 2018)
* 1,263 Reactions; 125 Comments; 57 Shares
* 58 New Fans; 273 Link Clicks; 71,286 Impressions
* 1,642 Average Daily Users Reached
2018 September – Powder Highway Facebook September 2018: 877 Engagements
~ 77.5% increase compared to August 2018 (Increased the number of content posts by 28%, compared to August 2018)
* 760 Reactions; 86 Comments; 31 Shares
* 26 New Fans; 68 Link Clicks; 30,718 Impressions
* 712 Average Daily Users Reached
2018 August – Powder Highway Facebook August 2018: 494 Engagements
~ 72.7% increase compared to July 2018 (Increased the number of content posts by 22%, compared to July 2018)
* 433 Reactions; 26 Comments; 35 Shares
* 37 New Fans; 20 Link Clicks; 38,758 Impressions
* 849 Average Daily Users Reached
2018 July – Powder Highway Facebook July 2018: 286 Engagements
~ 18.8% decrease compared to June 2018 (Reduced the number of content posts by 10%, compared to June 2018)
* 253 Reactions; 19 Comments; 14 Shares
* 27 New Fans; 25 Link Clicks; 18,812 Impressions
* 469 Average Daily Users Reached
2018 June – Powder Highway Facebook June 2018: 352 Engagements
~ 34.913% decrease compared to May 2018 (Same number of content posts as May 2018)
* 297 Reactions; 40 Comments; 15 Shares
* 23 New Fans; 68 Link Clicks; 23,539 Impressions
* 580 Average Daily Users Reached
2018 May – Powder Highway Facebook May 2018: 541 Engagements
~ 59.0% decrease compared to April 2018 (Reduced the number of content posts by 120%, compared to April 2018)
* 442 Reactions; 71 Comments; 28 Shares
* 22 New Fans; 223 Link Clicks; 32,287 Impressions
* 751 Average Daily Users Reached
2018 April – Powder Highway Facebook
April 2018: 1,319 Engagements
~ 48.0% decrease compared to March 2018 (Reduced the number of content posts by 71%, compared to March 2018)
* 1,172 Reactions; 94 Comments; 53 Shares * 6 New Fans; 111 Link Clicks; 71,200 Impression
* 1,466 Average Daily Users Reached
March 2018: 2,535 Engagements
~ 91.6% increase compared to February 2018 (Reduced the number of content posts by 24%, compared to February 2018)
* 1,311 Reactions; 519 Comments; 705 Shares * 156 New Fans; 9,055 Link Clicks; 566,400 Impressions
* 15,300 Average Daily Users Reached
2018 February – Powder Highway Facebook February 2018: 1,322 Engagements
~ 8.o% decrease compared to January 2018 (Increased the number of content posts by 15%, compared to January 2018)
* 1,104 Reactions; 86 Comments; 142 Shares * 270 New Fans; 6,683 Link Clicks; 478,700 Impressions
* 14,000 Average Daily Users Reached
POWDER HIGHWAY INSTAGRAM (MONTH TO MONTH)
2019 January – Powder Highway Instagram January 2019: 8,533 Engagements
~ 3.5% increase compared to December 2018 (Same number of content posts as December 2018) ~ 95.3% increase compared to January 2018 (Reduced the number of content posts by 25%, compared to January 2018)
* 8,476 Reactions (Likes to Posts); 57 Comments
* 764 New Followers; 349,948 Impressions
* 9,531 Average Daily Reach per Profile
2018 December – Powder Highway Instagram December 2018: 8,843 Engagements
~ 60.0% increase compared to November 2018 (Same number content posts as November 2018) ~ 314.4% increase compared to December 2017 (Increased the number of content posts by 50%, compared to December 2017)
* 8,774 Reactions (Likes to Posts); 69 Comments
* 548 New Followers; 263,966 Impressions
* 7,030 Average Daily Reach per Profile
2018 November – Powder Highway Instagram November 2018: 5,526 Engagements
~ 159.8% increase compared to October 2018 (Increased the number of content posts by 20%, compared to October)
* 5,448 Reactions (Likes to Posts); 78 Comments
* 610 New Followers; 116,561 Impressions
* 2,693 Average Daily Reach per Profile
2018 October – Powder Highway Instagram October 2018: 2,127 Engagements
~ 5.3% decrease compared to September 2018 (Increased the number of content posts by 82%, compared to September 2018)
* 2,080 Reactions (Likes to Posts); 47 Comments
* 234 New Followers; 46,863 Impressions
* 1,032 Average Daily Reach per Profile
* 2,204 Reactions (Likes to Posts); 41 Comments
* 73 New Followers; 30,383 Impressions
* 792 Average Daily Reach per Profile
2018 August – Powder Highway Instagram August 2018: 1,363 Engagements
~ 73.6% increase compared to July 2018 (Same number on content posts as July 2018)
* 1,339 Reactions (Likes to Posts); 24 Comments
* 42 New Followers; 22,316 Impressions
* 565 Average Daily Reach per Profile
2018 July – Powder Highway Instagram July 2018: 785 Engagements
~ 16.6% decrease compared to June 2018 (Same number on content posts as June 2018)
* 776 Reactions (Likes to Posts); 9 Comments
* 5 New Followers; 17,142 Impressions
* 442 Average Daily Reach per Profile
2018 June – Powder Highway Instagram June 2018: 941 Engagements
~ 1.5% increase compared to May 2018 (Decreased the number of content posts by 27%, compared to May 2018)
* 923 Reactions (Likes to Posts); 18 Comments
* 8 New Followers; 16,528 Impressions
* 443 Average Daily Reach per Profile
2018 May – Powder Highway Instagram May 2018: 927 Engagements
~ 74.0% decrease compared to April 2018 (Reduced the number of content posts by 48%, compared to April 2018)
* 910 Reactions (Likes to Posts); 17 Comments
* 51 New Followers; 19,309 Impressions
* 478 Average Daily Reach per Profile
April 2018: 3,565 Engagements ~ 30.5% decrease compared to March 2018 (Reduced the number of content posts by 3287%, compared to March 2018)
* 3,502 Reactions (Likes to Posts); 63 Comments
* 155 New Followers; 49,100 Impressions * 1,097 Average Daily Reach per Profile
2018 March – Powder Highway InstagramMarch: 5,132 Engagements ~ 17.0 % increase compared to February 2018 (Increased the number of content posts by 15%, compared to February 2018)
* 5,029 Reactions (Likes to Posts); 103 Comments * 550 New Followers
2018 February – Powder Highway InstagramFebruary: 4,387 Engagements ~ 0.4 % increase compared to January 2018 (Increased the number of content posts by 146%, compared to January 2018)
* 4,387 Reactions (Likes to Posts); 72 Comments * 524 New Followers
Further information: WENDY VAN PUYMBROECK
Mgr, Business Dev & Special Projects
T 250-427-4838 Ext. 210
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Business Advisor, RE & Content Marketing
T 250-427-4838 Ext. 207
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Publications & Web Specialist
T 250-427-4838 Ext. 204
