KootenayRockies.com is the official regional consumer website for the Kootenay Rockies Region. It includes an inventory of all tourism product in the southeastern corner of BC. Click here for: Website Key Performance Indicators, 2015 to 2020
KootenayBrochures.ca is a regional microsite. It showcases all print pieces for the Kootenay Rockies on an online bookshelf. All guides, when clicked are viewable from the Issuu.com digital platform which launched July 2013. Click here for: Website Key Performance Indicators, 2015 to 2019
Lifetime Stats for Issuu.com:
KOOT ROCKS (KR) & POWDER HIGHWAY (PH) SOCIAL MEDIA STATISTICS
These statistics are from our COVID-19 related social posts and content created from April 1, 2020 to September 30, 2020, to promote our tourism businesses and community CDMOs in the region.
Kootenay Rockies Tourism completed four social media initiatives that relate to COVID-19 in these three pillars: Re-Discover, Reassure and Re-Connect. During the first six months, we produced 817 pieces of content which had a total reach of 2,559,560 and total engagements of 106,488.
Re-Discover consisted of one initiative, the RDMO partnership – ‘Roam BC From Home’. With this initiative, we created and re-shared stakeholder content (172 social posts or stories) with a combined total reach of 275,402 and total engagements of 12,486. All promotions shared the #ExploreBCLater hashtag (plus the #RoamBCFromHome hashtag).
Reassure consisted of three intiatives: the Kootenay Rockies blog campaign, Re-shared stakeholder content (or our stakeholder who were open and had a COVID plan posted on their website) and new stories for HelloBC’s Travel AMP stories. The reach and engagement for each initiative is:
– Blog Campaign: 23 Shared; Total Reach 390,014; Total Engagement 35,482
– Re-Shared Stakeholder Content: 407 Shared; Total Reach 917,636; Total Engagement 55,298
– HelloBC’s Travel AMP Stories: 127 Produced; Total Reach 125,346; Total Engagement 15,497 (with 966 direct clicks through to our stakeholder’s website).
When applicable, these initiatives promoted the hashtag #ExploreBCLocal and once we moved into Phase #3 of COVID recovery, #ExploreBC.)
Re-Connect was the Social Paid campaign that promoted ‘stay & play’ experiences in the region (with video social ads for FB & IG stories and boosted posts in FB & IG). Our ads were promoted to residents in BC, excluding residents of the Kootenay Rockies. For this initiative, we produced 48 content pieces. The combined total reach ws 1,228,005 and the total links clicked was 22,466 (with an average cost of $0.17 per click).