Project A1 - Kootenay Rockies 2011 Travel Guide
 Kootenay Rockies 2010 Travel Guide | |
Project Description: Kootenay Rockies 2011 Travel Guide; 52 page (4 page cover - #3 gloss text 80 lb paper, 48 page text - #3 gloss 60 lb paper), 8.5 x 11" magazine; full colour; circulation 175,000 Rationale: Flagship, cross-product lure piece combines the destination imagery and positioning with the direct sales information; single fulfillment capability; support piece for community and individual brochures. Target Markets: All markets Eligible Partners: All Tourism Partners Project Coordinator: Karen Cook; Karen@KootenayRockies.com Objectives: To present the Kootenay Rockies Region as a cohesive, quality tourism destination To promote touring throughout the region To extend stay; increase visitation& per diem expenditure To increase businesses to our Partners Distribution: BC Visitor Centres Canadian Tourism Commission Worldwide Certified Folders Rackage Consumer Direct Mail Cowboy Trail Distribution General Fulfillment Oregonian Newspaper Direct Mail Partner Properties Tourism BC Offices Worldwide Trade and Consumer Shows | |
Display Ad Space Options & Costs: Double Page Spread; Net Ad Space Cost is $8,655 + gst | |