Project A1 - Kootenay Rockies 2012 Travel Guide

KR_TG_Cover_web.jpg
Click to download proof

Project Description:
Kootenay Rockies 2012 Travel Guide; 52 page (4 page cover - #3 gloss text 80 lb paper, 48 page text - #3 gloss 60 lb paper), 8.5 x 11" magazine; full colour; circulation 175,000


Rationale: 
Flagship, cross-product lure piece combines the destination imagery and positioning with the direct sales information; single fulfillment capability; support piece for community and individual brochures.


Target Markets:
All markets

Eligible Partners:
All Tourism Partners

Project Coordinator: Karen Cook; Karen@KootenayRockies.com

Objectives:
To present the Kootenay Rockies Region as a cohesive, quality tourism destination
To promote touring throughout the region
To extend stay; increase visitation& per diem expenditure
To increase businesses to our Partners

Distribution:
BC Visitor Centres
Canadian Tourism Commission Worldwide
Certified Folders Rackage
Consumer Direct Mail
Cowboy Trail Distribution
General Fulfillment
Oregonian Newspaper Direct Mail
Partner Properties
Tourism BC Offices Worldwide
Trade and Consumer Shows


Display Ad Space Options & Costs:

Double Page Spread; Net Ad Space Cost is $8,655 + hst
Inside Back Cover; Net Ad Space Cost is $ 5,355
+ hst
Full Page; Net Ad Space Cost is $ 4,865 + hst
Two-thirds page vertical; Net Ad Space Cost is $ 3,255 + hst
One-third page; Net Ad Space Cost is $ 1,835 + hst
Half page horizontal; Net Ad Space Cost is $ 2,705 + hst
One-sixth page vertical; Net Ad Space Cost is $ 975 + hst
Twelfth page; Net Ad Space Cost is $ 545 + hst
Accommodation Listing; Listing Cost is $ 250 + hst
Accommodation Listing in both annual publications:  Travel & Golf Vacations guides;  Cost is $ 400 + hst


Click here to view 2011 Travel Guide & sample ads

Click here to view display ad participants for 2012 Travel Guide

Click here to view Mechanical Requirements


Ad Space Booking Deadline:  Extended to December 31, 2011

Ad Material Deadline:  Extended to December 31, 2011

Press date:  February 1, 2012

PLEASE FILL IN ALL FIELDS IN THE FORM BELOW, TO BOOK YOUR AD SPACE AND THEN CLICK ON THE SUBMIT BUTTON.



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Ad Requested:    
Double Page Spread
 $ 8,655
Inside Back Cover
 $ 5,355
Full Page
$ 4,865
2/3 Page Vertical
$ 3,255
Half Page Horizontal $ 2,705
1/3 Page Square $ 1,835
1/3 Page Vertical
$ 1,835
1/6 Page Vertical $ 975
1/12 Page $ 545
Accommodation Listing
$ 250
Accomm Listing in both Travel & Golf Guide 2012
$ 400