2011-12 Ski Online Advertising

Project Description: Individual online advertising banners (leaderboard or big box size ads) in various online campaigns. Ad spots are for one full month.
Rationale: An opportunity to promote your ski product/ski packages, etc.
Target Markets: Regional and fly/drive markets in North America.
Eligible Partners: All partners that have a listing on HelloBC.com and promote a ski product and/or ski vacation package.
Project Guidelines:
(based on leaderboard or big box size ads only)
1) Your will need design your own ad creative based on the ad sizes. Ads can be flat or
animated when available.
2) The regional/provincial logo will need to appear on your click-thru URL landing page.
With a click-through to your individual listing on HelloBC.com (from this logo).
Project Coordinator: Shannon Harrison; Shannon@KootenayRockies.com
Booking Deadline: February 1, 2012
Project Net Cost:
TheWeatherNetwork.com
- $9.375 per CPM
- Big Box (300x250) and Tower (160x600)
- Customized (choose: # of impressions per month; city; ad size; months)
- Pageviews per month per city:
* Banff - 129,929
* Calgary - 3,187,859
* Edmonton - 1,900,000
* Kamloops - 184,000
* Kelowna - 302,000
* Regina - 672,000
* Saskatoon - 774,000
* Vernon - 124,000 (More community pageviews are available, just ask)
SkiCanadaMag.com
- $921.88 per month (750,000 impressions)
- Big Box ad size only (250x300; left)
- 21,000 Unique Page Views; 145,000 Page Views per Month
SBC Media
- $781.25 per month (126,000 impressions) per online magazine
* Big Box ad size only (300x250)
- $312.50 per month (126,000 impressions) per online magazine
* 3:1 Rectangle ad size only (300x100)
- SnowboardCanada.com; SBCSkier.com; SBCResortGuide.com; SBCWomen.com
**A customized Participation Agreement will be produced for your signature. Please
contact me with your preferrences. Thank you.