Project A30-10 - Ski Bum 2010

Project Description:
Social Media campaign based on a promotion that offers the winner of a video blog contest (Ski Bum 2010) access to the Powder Highway partners ski product from January through March 2010. Campaign includes web contest, video blogs, viral capability, media campaign and the support of the 2010 Ski/Snowboard Marketing Campaign.

Rationale: 
Builds brand awareness and generates high volume of website visitors to PowderHighway.com and Partner websites cost effectively.  Conveys a unique message to consumers about the region and capitalizes on 2010 and the potential for media uptake.

Target Markets: Avid Skiers and Snowboarders worldwide

Eligible Partners: Snowsport Partners, Accommodators, Packagers

Project Coordinator: Chris Andrews; Andrews@KootenayRockies.com

Booking Deadline: July 10, 2009



Please complete this form, click the appropriate box(es) below and then hit SUBMIT.

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Participation Requested:

Ski Resorts
Agreement to provide a Powder Highway Lift Pass + $2,000



Heli / Cat Operators
Agreement to supply One Cat/Heli day



Accommodation
Agreement to supply a max of 10 nights
Signature Sponsor
Agreement to participate at $1,000
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