Project A21-09 - Kootenay Rockies Ski & Snowboard Map
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Project Description: Kootenay Rockies Ski & Snowboard Map; 22 x 32"; folded 4x9" brochure; Circulation 175,000 - 2 seasons; Four colour; #3 gloss paper. Click here to view Content side of Ski Map Click here to view Map side of Ski Map Rationale: Snowsports vacations lure piece combines destination imagery and positioning with direct sales information; single fulfillment capability; support piece for resort brochures. Target Markets: All markets Eligible Partners: Ski Resorts, Heli & Cat Operators, Nordic, Backcountry Lodge Operators Project Coordinator: Karen Cook; Karen@KootenayRockies.com Objectives: To present the Kootenay Rockies Region as a world-class snowsports destination To promote touring The Powder Highway To extend stays To increase per diem expenditures Distribution: BC Visitor Centres Canadian Tourism Commission Worldwide Certified Folders Rackage Consumer Direct Mail Cowboy Trail Distribution CTM Brochure Display General Fulfillment Newspaper campaign; insert Partner Properties Ski Canada Magazine insert Ski Club Direct Mail Tourism BC Offices Worldwide Trade and Consumer Shows US Travel Agent Direct Mail Campaign Western Cdn Auto Assoc Direct Mail Display Ad Space Costs: Large Ski Product Ad; Net Ad Space Cost is $ 2,175 + gst Ad Space Booking Deadline: CLOSED | |
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