A successful TIABC Conference

Thank you to the Tourism Industry Association of BC for hosting a very successful BC Tourism Industry Conference in Victoria, Feb 22-24, 2017. Almost 500 tourism industry delegates attended the conference including representatives from the Kootenay Rockies Tourism Association and many of the KR region Community Destination Marketing Organizations. The official conference began with the TIABC Town Hall – an informative discussion on the issues and opportunities for British Columbia’s visitor economy. TIABC Town Hall
Marsha Walden, DBC President & CEO The key note presentation from Destination BC – Marsha Walden, President and CEO; Grant Mackay, Vice President, Destination & Industry Development; and Maya Lange, Vice President, Global Marketing, was a very informative session on ‘Winning Together in our New World’. We are excited to be working together to build a global competitive advantage for British Columbia tourism by delivering remarkable experiences and becoming smarter, more powerful marketers – together!

 

The Honourable Shirley Bond, Minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour was the key note speaker during the luncheon on Thursday. Minister Bond presented the sector update for Tourism in the BC Jobs Plan. “The tourism  sector continues to experience significant growth, driving job creation in our province. Generating $15.7 billion in revenue and supporting nearly 19,000 tourism-related businesses, the sector is delivering world-class tourism experiences that visitors are looking for. With over 5.5 million international visitors in 2016, BC is at the top of the must-see destinations worldwide.”  Read More The Honourable Shirley Bond
Andy Brown, Tourism Golden A special congratulations to Tourism Golden who won the ‘BC Destination Marketing Organization Association Professional Excellence Award’!  This award was presented by the Tourism Industry Association of Canada and Destination Marketing Association International. The BCDMOA Professional Excellence Award recognizes a community DMO for their commitment, outstanding marketing performance, accountability to and collaboration with the tourism industry of British Columbia. Tourism Golden was chosen as a proven leader, is an example of professionalism and best practices, and has provided measurable value to the local and provincial tourism industry. Andy Brown, Communications and Social Media Coordinator for Tourism Golden, accepted the award at the Industry Awards Gala.
#BCTIC2018 takes place next March in Kelowna, BC!