Project A15 - Kootenay Rockies Golf Vacations 2012

Project Description:
Kootenay Rockies Golf Vacatons 2012; 28 page - #3 gloss 80 lb content/#3 gloss 60 lb content, 8.5 x 11" magazine; full colour; circulation 200,000 (click guide cover to download publication)

Rationale:
Essential print lure, flagship sales tool to sell golf vacations.

Target Markets: All markets

Eligible Partners: 18-hole golf resorts (half page participation); Accommodators & Packagers (display ad and/or listings)

Project Coordinator: Karen Cook; Karen@KootenayRockies.com

Objectives:

To present the Kootenay Rockies Region as a cohesive, quality golf destination

To encourage multi-course golf tours throughout the region

To increse visitation

To extend stays
To increase per diem expenditure
To increase member business revenue

Gross Buget:

$100,000

Distribution:

BC Visitor Centres
BCGMA Membership

Canadian Tourism Commission Worldwide
Certified Folders Rackage

Certified Folders Rackage - BC, ID, OR, WA, Sports Program
Consumer Direct Mail
Cowboy Trail Distribution

General Fulfillment
Newspaper Inserts
Oregonian Newspaper Direct Mail
Partner Properties

Tourism BC Offices Worldwide
Trade and Consumer Shows

Ad Space Options & Costs:

Golf Resort participation - half page feature; Net Cost is $3,500 + hst

Golf Resort participation- two half-page features; Net Cost is $4,500 + hst
(This option offered to: Fairmont Resort, Copper Point and Radium Resort only)

Accommodators / Golf Packagers:
(Display ads include a free accommodation listing.)

Accommodation Listing; Listing Cost is $ 250 + hst
Inside Back Cover; Net Ad Space Cost is $4,500 + hst
1/3 page vertical display ad; Net Ad Space Cost is $1,500 + hst
1/3 page square display ad; Net Ad Space Cost is $1,500 + hst
1/6 page vertical display ad; Net Ad Space Cost is $850 + hst
1/12 page square display ad; Net Ad Space Cost is $460 + hst

Click here to view Mechanical Requirements

Ad Space Booking Deadline: October 21

Ad Material Deadline: November 23

Press date: February 1, 2012

PLEASE FILL IN ALL FIELDS IN THE FORM BELOW, TO BOOK YOUR AD SPACE AND THEN CLICK ON THE SUBMIT BUTTON.