2011-2012 Google AdWords Project

Project Description: Individual operators with current listings on HelloBC.com can participate in this project - Google AdWords.

You create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. Enabling you to advertise to an audience that is searching for your product(s).

And with all Google AdWords ads, you are only charged if someone "click-through" to your ad, not when your ad is displayed (pay-per-click) at Google.ca/Google.com.

And what's great about this campaign it's all customized by you.

~ You set the time-frame

~ You select your key words

~ You write your description

~ You selection your marketplace (any place in North America)

~ You select the price per "click-throughs"

Rationale: Direct the destination visitor to your website, point-of-sale packages for direct bookings/sales.

Target Markets: All

Eligible Partners: All Partners who have an accommodation and/or activity listing on HelloBC.com (including Chamber of Commerce & DMOs, who can click-thru a specific city page on HelloBC.com).

Project Guidelines:
   #1 - All participating Kootenay Rockies Partners must include the regional/provincial
           logo on their URL landing page. (Final approval is required first).
           ~ The logo must appear a specific size.

   #2 - This logo will then click through to your individual listing on HelloBC.com.

   #3 - All AdWord submission are subject to Google's ad ranking system. This reflects where
           your ad is placed upon the page.

And to assist us with your Google AdWord campaign, please fill in the Inclusion Order form below.

~ SEE 'CREATING SUCCESSFUL GOOGLE ADWORD CAMPAIGNS'

~ SEE 'TIPS FOR SUCCESS'

Project Coordinator: Shannon Harrison; Shannon@KootenayRockies.com

Booking Deadline: On-going.

To book your Google AdWord campaign, please contact me and I will forward your customized Participation Form.

Note: A special Google AdWord login will be developed for each campaign. This will allow you the Partner/Stakeholder to make daily adjustments to the campaign. A special password will be provided (changing the password is NOT permitted; 100% billing will apply). Once the campaign is over, access will not be available.