Project A41 - Kootenay Rockies Bike Vacations Guide

2nd edition

Project Description:
Kootenay Rockies Bike Vacations Guide; 2nd edition, 8 1/2 x 11"; Circulation 75,000.
Full colour; The definitive guide to mountain, touring and road biking vacations in British Columbia's Kootenay Rockies region.
Draft Pdf Proof

Rationale:
Mountain, road and family biking increasing in popularity as both a principal vacation activity as well as a reason to vacation.

Target Markets: All markets

Eligible Partners: All Tourism Partners

Project Coordinator: Karen Cook; Karen@KootenayRockies.com

Pre-Olympic release date: Feb 2010

Objectives:

To increase partner business revenue

To position the Kootenay Rockies region as North America's premiere biking destination
To increase visitation to the region
To extend stays in the region
To increase per diem expenditure in the region

Distribution:

BC Visitor Centres

Canadian Tourism Commission Worldwide

Consumer Direct Mail
Cowboy Trail Distribution

General Fulfillment
Mountain Bike Events & Conferences
Partner Properties
Retail Sport Shops

Tourism BC Offices Worldwide
Trade and Consumer Shows
Western Cdn Travel Agents Direct Mail

Display Ad Space Costs:

Inside Back Cover; 8.25" x 10.75"; Net Ad Space Cost $ 4,500 + gst
Full Page; 8.25" x 10.75"; Net Ad Space Cost $ 3,600 + gst
Half Page; 7.25" x 4.7"; Net Ad Space Cost $ 2,100 + gst
Third Page vertical; 2.3" x 9.59"; Net Ad Space Cost $1,500 + gst
Third Page square; 4.77" x 4.7"; Net Ad Space Cost $1,500 + gst
One-Sixth page; 2.3" x 4.7"; Net Ad Space Cost $850 + gst

Accommodation Listing; $250 (accommodation listing is free to Accommodation properties participating with a display ad)

Ad material deadline is August 15, 2009.

Mechanical Requirements can be reviewed here.

Media Sales Kit in pdf form can be reviewed here.

Download Bike Guide (1st edition) here.