Kootenay Rockies Tourism is pleased to offer the Kootenay Rockies Brand Affiliation Program.

Kootenay Rockies' Tourism Partners can extend the effectiveness of their brochures, media advertising and internet activities by associating their businesses' products and branding with the regional brand 'Kootenay Rockies - Super Natural British Columbia'.

Kootenay Rockies is British Columbia's fastest growing tourism region and is continuing to experience major change and development.  As more national and international attention is focused on the area, Kootenay Rockies Tourism has developed a brand identification image which represents this region.

Kootenay Rockies is the official brand of British Columbia's Kootenay Rockies Tourism Region.  This enhanced brand (formerly BC Rockies) enables us to take advantage of a number of opportunities for our region.

The Kootenay Rockies brand identification retains the equity we have built over the years and maintains our relationship with the powerful and well-known Rockies icon.  And, importantly, expands the scope of our regional identity to add the value of the Kootenay message and the recognition that identity provides as a well-established and broadly used locator.

With the Brand Affiliation Program, the tourism industry of the region is able to capitalize on strength and distinct advantage of being affiliated with the Kootenay Rockies within the province of British Columbia.  It increases awareness and regional recognition, and provides marketing continuity for the businesses and organizations associated with the region.

The power of branding is designed to facilitate incremental business to our Partners and export economic benefits to the region.  It provides a general descriptive image of the region's tourism products and develops long-term product equity and consumer loyalty.

For this reason, the Kootenay Rockies logo is available for use on our Partner's brochures and internet activities.

• Stengthen the image and credibility of their individual brands through affiliation with hundreds of other tourism businesses marketing under the global brand - 'Kootenay Rockies' and 'Super, Natural British Columbia'.
  
  
  
• Extend advertising reach and frequency of individual marketing campaigns by affiliation with advertising featured in numerous other campaigns - totalling over $1.2 million annually.
  
  
  
• Provide a general geographic 'locator' to their individual business, expecially important in initiatives where size/time restricts descriptions and maps.