2012 Alberta Westworld Magazine
Project Description: Individual ads (own creative) within a three-page regional section in the 2012 June issue of Alberta's Westworld magazine (Alberta Motor Association).
~ 69% of Westworld readers travelled in Western Canada in the past year
~ 10% of Westworld readers took a hiking/adventure tour in the past year
~ 25% of Westworld readers are more likely to have stayed at a hotel/motel (for 3 nights) on
a personal vacation in the past year.
The magazine is delivered/mailed to AMA members. Circulation 567,498.
Rationale: An opportunity to promote your spring/summer touring, adventure and/or golf packages to interested travellers in Alberta.
Target Markets: Spring/summer touring, golf & adventure products.
Eligible Partners: All Partners who offer touring, golf and/or adventure tourism opportunities in the Kootenay Rockies region. To feature 2012 summer activities.
Project Coordinator: Shannon Harrison; Shannon@KootenayRockies.com
Booking & Material Deadline: Extended to April 5, 2012
(Ad space is limited, so please send in your Participation Form in as soon as possible)
Please send your ad creative to Brenda MacGillivray
Email: brendamacgillivray@shaw.ca
Project Net Cost (vs. Actual Costs):
| Your COST | Actual COST | SAVINGS | |
| 1/12 Pg (2 5/16" x 2 7/17") | $614.34 | $1,792.50 | $1,178.16 |
| 1/6 Pg (2 5/16" x 4 15/16") | $1,228.68 | $3,585.00 | $2,356.32 |
| 1/3 Pg Vertical | $2,457.36 | $5,740.00 | $3,282.64 |
| 1/3 Pg Square | $3,071.70 | $5,740.00 | $2,668.30 |
| 1/2 Pg (7 3/16" x 4 15/6") | $3,686.04 | $9,320.00 | $5,633.96 |
| 2/3 Pg (4 3/4" x 10 1/16") | $4,914.72 | $11,480.00 | $6,565.28 |
| Full Pg (7 3/16" x 10 1/16") | $7,372.08 | $14,325.00 | $6,952.92 |
*Note: This project will be sold by Michael (Mike) Rochfort (Canada Wide Media)
Ph: 604-473-0328; Email: mrochfort@canadawide.com